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Lilchase

Creativity
~1.2 mins read
What is Creativity?
Let’s define creativity.
The creative process is the act of making new connections between old ideas or recognizing relationships between concepts. Creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has not been done previously.
While being creative isn’t easy, nearly all great ideas follow a similar creative process. In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas.
Young believed the process of creative connection always occurred in five steps.
The Creative Process
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Lilchase

Congratulations LAYCON !!!!
~0.7 mins read
BBNaija Lockdown winner, Olamilekan Agbeleshe popularly known as Laycon, is GOtv Nigeria’s latest brand ambassador.
Congratulations Icons! Laycon is the new brand ambassador for GOtv
The announcement was made at MultiChoice Nigeria’s festive season campaign launch on, Tuesday, 17 November.
The pop culture sensation who captivated hearts during his time in the BBNaija house and gained a huge fanbase – the loyally fierce ICONS - will kick-off a GOtv city tour starting this November in Abeokuta, Enugu, Uyo, Abuja and Lagos.
Congratulations Icons! Laycon is the new brand ambassador for GOtv
Asides from the tour,
Chief Customer Officer of MultiChoice Nigeria, Martin Mabutho said: “Laycon’s rise to fame on the platform of the hugely popular BBNaija reality TV show is one story that will never get old. His talent fuelled by passion made him highly relatable and endeared him to many. We are excited to have him onboard and we look forward to a mutually rewarding experience.â€
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