Arthurteesure

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Arthurteesure

CONTENT WRITING (SURVIVAL DIGITAL CLASS)

~2.6 mins read

CONTENT WRITING

Content writing is skill you need to learn in order to create great write-ups for your animation.

1. PROSPECTING

Who is your Client, who are you designing the text Animation for ?

You cannot use the same text Animation for someone who runs a fashion business and someone who owns a restaurant. So first you need to prospect.

Know who you're designing for. This will help you know how to go forward

Ask yourself, Who am I designing for ? Who are the people I hope to attract with this animation ? Old people, young people ? Married couples ?

These are the questions that will guide whatever to decide to put down as the write-up for your Animation

2. PREPARATION

Now that you know who you're designing for and the people your design is meant for. Now you can prepare your write-up to fit those set of people

This is important so your Animation has the best impact

For example if you are designing for a toy shop, you have to build your animation to address parents because parents are the ones who are going to buy toys for their Children

So you use words like...

Make your kids happy by buying them toys they would love

3. APPROACH

Now, it's time to turn information into content. It's time to think

How can you make your client or business or what ever you are advertising look attractive and important to the audience who what to target through the animation ?

How can you make them fall in love with what you have to offer ?

4. PRESENTATION

How would you like to present your idea or content?

STORY: Most people love stories. Tell them a story that would make them fall in love with what you have to offer. Is it a hair product ?.

Tell a story of how a lady lost half of her hair because she didn't have access to an hair product like the one you are offering. Tell a story

INFORMATION: Tell them about the product, all it has to offer and how if can be of help to them.

Emphasize on the problems your products can solve for them. This would help them realize why they need to get your product immediately

5. OBJECTION HANDLING

People rarely believe at first sight so it's your job to convince them to believe at first sight

Handling objections is very easy, you just have to be smart about it

First, you have to acknowledge doubts

I was designing a text Animation for someone trading Bitcoin for people and I had to make a background research and I discovered a lot of people have been scammed through Bitcoin adverts

So what I did was to create a content like this :

"Invest #10000 and above and receive twice your investment.

Wait a minute

Are you sure this is not a scam??

So doing something like this, I was able to capture the trust of the customers at first

Recognize doubts

After doing this, whatever follows up on your text Animation can now convince them enough to either ask questions or buy your product/service

6. CLOSING

Close your Animation well. Give a direct call to action. Should they register, should they click a link, should they send an email, be specific.

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Arthurteesure

TEXT AND TYPOGRAPHY (SURVIVAL DIGITAL CLASS)

~1.0 mins read

TEXT AND TYPOGRAPHY

In a flyer, we have different types of Text.

These texts make your design look better and better.

Let's discuss them:

1. HEADER

The header is the attention getter. The header is the largest text there is on any design. It should be:

a) Short: An header should not be too long else, it can make your design boring and unattractive

b) General: Your header should carry or describe the general purpose of the design

c) Attractive: Your header should be attractive, it should make people interested in going through the rest of your design

2. SUB HEADER

The Sub Header carries an extra information to make the header easier to understand. It describes more about the header

For example:

Header: DICOVER HOW TO STAY FRESH

Subheader: The perfect lotion for your skin

3. SUBTITLES

Subtitles can be found anywhere in a design. You can use subtitles to add information here and there and grab the eye of anyone seeing your design to that particular area

Examples:

Venue

Time

Date

Speaker

4. TEXT

Texts are the body of the design. You use text to describe, give information, explain, and all form of write-ups you would like to add in your design

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Arthurteesure

SKILL UP

~1.3 mins read

FOOD FOR THOUGHT

This is not a call for you to stop working It's a call for you to step out of your comfort zone and have a plan B. Take a look at the following facts:

Your Salary is 30k - 200k.

You leave Your house ðŸ very early.

You get home late and don't have time to prepare even a decent meal

Your health is going downðŸŒ¡& You need ðŸ’Š to sleep.

No real Savings ðŸ’¶to Your name*

You can't afford a Vacation if you wanted one

Neither can You afford a Shopping spree

No time for God.

YET at the end of the day, week and month, you make millions for Your EmployerðŸ’°

My Dear, one day, Your 'engine' will knock out of stress

And Your Employer will quietly replace You ASAP.

Why not use all that ginger ðŸ’ª & build something worthwhile for Yourself?

With Consistency, You CAN build this lucrative business during a 2-to-3 years period

Have a plan B and work towards Being your OWN boss with HIGHER PAY & LESS STRESS.

Aren't you aware that men in suits now work for men in pyjamas?

Get a skill, or a set of skills that can turn you into a CEO.

This age is not for anyone to be relying on white collar jobs. Be your own boss.

It's the 21st century, wake up and smell the coffee

It's not all about 'HARD WORK' but 'SMART WORK.

EMPOWER YOURSELF...

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Arthurteesu

CONTENT WRITING (SURVIVAL DIGITAL CLASS)

TEXT AND TYPOGRAPHY (SURVIVAL DIGITAL CLASS)

SKILL UP

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