profile/2933Blog.jpg
Emily27
3 EFFECTIVE WAYS TO INCREASE BRAND AWARENESS FAST AND EFFECTIVELY
~1.7 mins read
Every business has to present itself as a brand to gain the trust of its potential customers.Once a business becomes a brand, it no longer has to prove why people should acquire its services. It can only focus on maintaining that position as a brand and providing the best of what it offers. Here are some fastest ways to increase brand awareness.• Text Message MarketingSMS marketing campaigns have proven quite useful these days as most businesses got more responses than they were expecting. It turns out that it is no longer as annoying as it was once made. Today, people are using smart approaches for mass texting service that impress recipients.Content marketing has really evolved with time, and it uses multiple tactics like call-to-actions and pain points to control the decision of the reader. People always open text messages even if they don’t take any action. This means the recipient will read your business name and what it offers no matter what, giving it almost 100% exposure.• Paid Social Media AdvertisementSocial media channels are considered the best platforms to increase brand awareness. Almost everyone in the world is using at least one of the social media sites like Facebook, Twitter, and Instagram. Running paid advertisements on them is sure to give your business the best exposure.These sites also allow you to select the geographical area and attributes of the people who should see your advertisement. You can choose the age, gender, and other interests of your target audience to reach only the relevant people, which helps you cut unnecessary costs.• Partner with InfluencersInfluencers are no longer just TV celebrities. The number of influencers has risen a great deal since the rise of the internet. You need to find people who are famous and respected in your industry. Anything they say would be trusted by their followers, who are your potential customers. Acquire their help to promote your business. Anyone who sees an influencer promoting your brand won’t easily forget it. In fact, they will start to trust your services before even working with you.
profile/2933Blog.jpg
Emily27
YOUD NEVER WANT TO WORK FOR SOMEONE AFTER READING THIS
~4.0 mins read
You have two choices in the career world, either you work for someone or you get people to work for you.While the first might look good, getting people to work for you actually makes you more profitable to the government, and of course, the universe.
Before we begin, I want to make it clear that everyone won't be an entrepreneur, you know? That too comes with a lot of responsibilities. If your personality suits working under a boss, I still advise you go for it.
In my next article, I'd be listing out some things no one ever told me about being an entrepreneur. The commitments, downsides, tussles and more. But till then, ride with me as I explain some things you will love to hear about entrepreneurship and being employed.
In this piece, I'd be using two fictitious names, Todd and Titus. Todd is doing a regular job (probably teaching) and earning a monthly salary of ₦150,000 while Titus just launched his business last year and making an average profit of ₦120,000 per month.
Let's assume Titus is a web-designer and charges ₦50,000 per website, and gets a ₦20,000 profit subtracting the charges for the host, domain and other fees, to make ₦120,000, he needs to create an average of 6 websites per month.
At the end of April, he sees the need to expand and increases his advertising budget, thereby reaching more potential customers. By the end of 2019, his web design firm starts getting over 15 jobs a month and he hires one person to assist him, whom he pays ₦50,000 a month.
Calculating his income, 15 x ₦20,000 = ₦300,000 (- ₦50,000).His firm will be recording an income of ₦250,000. Remember he'd still have some running costs to cover, like fueling his generator, paying house rent and advertising his firms.
If he uses ₦1,000 to buy fuel in a day and works for 28 days in a month, he spends ₦28,000 on fuelDepending on the city, he might spend ₦15,000 on rent monthly (ie ₦180,000 per year), andMinus another ₦50,000 which he spent on ads, you'd see that he spent ₦93,000 last month on running his business.
₦250,000 - ₦93,000 = ₦157,000
Todd still earned his salary of ₦150,000 while Titus recorded an average monthly profit of ₦157,000 at the end of the year.
As a salary earner, Todd will save any extra money by by depositing it into a bank, which in turn earns him an annual interest of 5%.
In the advanced world where you earn per hour, you'd have to calculate your income with the paycheck formula.
Paycheck = (hourly pay) x (hours worked)
Remember there are only 168 hours in a week, so basically you can't work for 500 hours no matter how strong you are.
According to TowardsDataScience.com, an average American man works 41.0 hours per week while the ladies work an average of 36.3 hours per week.
₦150,000/160 hours = 937.5(To not complicate things, let's assume you're earning ₦1,000, which equals ₦40,000 a week)
Now as a employee, you're limited in the sense that:You can't work 500 hours a weekYou can't force your employee to pay you ₦15,000 per hourYou can't ask the bank to give you an annual interest of 100%
While Titus finds out that his firm is getting more jobs than he can handle and they've built an authority in the industry, so he hires more employees and increases his charges.
In a few years of running, he'd have built his portfolio, and gained some reputation. He won't be limited because as new businesses emerge, the need for websites increase. He won't be limited with time because he already had more employees, whose salaries are fixed.
Titus will now have oversee the running of his business while his employees do the jobs of creating the websites.
Titus can in the later run, decide to expand into mobile app development and social media management. Looking at his industry, you'd believe with me that his clients may also be needing the services.
I gave a very simple example above, but the same scalable variables exist in everything Titus works for which usually come from these three main categories:• Owning a Business• Stock Investing• Real EstateNotice, these are NOT earned income (job).There are seven common streams of income:• Earned income• Profit income• Interest income• Dividend income• Rental income• Capital gains income• Royalty income
All of the above listed, except earned income are scalable and controllable in one way or another.
Before we begin, I want to make it clear that everyone won't be an entrepreneur, you know? That too comes with a lot of responsibilities. If your personality suits working under a boss, I still advise you go for it.
In my next article, I'd be listing out some things no one ever told me about being an entrepreneur. The commitments, downsides, tussles and more. But till then, ride with me as I explain some things you will love to hear about entrepreneurship and being employed.
In this piece, I'd be using two fictitious names, Todd and Titus. Todd is doing a regular job (probably teaching) and earning a monthly salary of ₦150,000 while Titus just launched his business last year and making an average profit of ₦120,000 per month.
Let's assume Titus is a web-designer and charges ₦50,000 per website, and gets a ₦20,000 profit subtracting the charges for the host, domain and other fees, to make ₦120,000, he needs to create an average of 6 websites per month.
At the end of April, he sees the need to expand and increases his advertising budget, thereby reaching more potential customers. By the end of 2019, his web design firm starts getting over 15 jobs a month and he hires one person to assist him, whom he pays ₦50,000 a month.
Calculating his income, 15 x ₦20,000 = ₦300,000 (- ₦50,000).
If he uses ₦1,000 to buy fuel in a day and works for 28 days in a month, he spends ₦28,000 on fuel
₦250,000 - ₦93,000 = ₦157,000
Todd still earned his salary of ₦150,000 while Titus recorded an average monthly profit of ₦157,000 at the end of the year.
As a salary earner, Todd will save any extra money by by depositing it into a bank, which in turn earns him an annual interest of 5%.
In the advanced world where you earn per hour, you'd have to calculate your income with the paycheck formula.
Paycheck = (hourly pay) x (hours worked)
Remember there are only 168 hours in a week, so basically you can't work for 500 hours no matter how strong you are.
According to TowardsDataScience.com, an average American man works 41.0 hours per week while the ladies work an average of 36.3 hours per week.
₦150,000/160 hours = 937.5
Now as a employee, you're limited in the sense that:
While Titus finds out that his firm is getting more jobs than he can handle and they've built an authority in the industry, so he hires more employees and increases his charges.
In a few years of running, he'd have built his portfolio, and gained some reputation. He won't be limited because as new businesses emerge, the need for websites increase. He won't be limited with time because he already had more employees, whose salaries are fixed.
Titus will now have oversee the running of his business while his employees do the jobs of creating the websites.
Titus can in the later run, decide to expand into mobile app development and social media management. Looking at his industry, you'd believe with me that his clients may also be needing the services.
All of the above listed, except earned income are scalable and controllable in one way or another.
Advertisement
Link socials
Matches
Loading...