Niceola2

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Niceola2
Ad Council Enlists Pharmacies In Latest Vaccine Awareness Spots
~1.2 mins read
The Ad Council and COVID Collaborative are releasing the next phase of the organizations’ vaccination campaign that features pharmacists from CVS Health, Walgreens and Walmart answering vaccine-related questions.

The PSAs, developed with GroupSJR, serve a dual-purpose: answering common consumer questions about vaccinations and encouraging pharmacists to help alleviate concerns by getting vaccinated themselves.

The spots addressing pharmacists feature some of their colleagues alongside Dr. Anthony Fauci, as well as physicians and nurses discussing the importance of “symbolically” getting vaccinated to help encourage others.

The messaging directs viewers to GetVaccineAnswers.org to receive additional information. The three drugstore chains will also leverage their respective channels and capabilities to spread the word about this campaign.

The creative direction was driven by Ad Council research revealing that Americans across demographic groups find their pharmacists to be some of the most trusted messengers on COVID-19 vaccines.

“Our pharmacists are a local and trusted resource in the communities in which we serve,” says Michelle Peluso, Chief Customer Officer, CVS Health. “We’re amplifying their voices to provide accurate information, answer questions and reduce hesitancy as we continue to administer vaccines in a safe, convenient, and inclusive manner.”

These new spots follow the launch of the “It’s Up To You” initiative, which includes creative assets developed by Pereira O’Dell, JOY Collective, iHeartMedia, Values Partnerships, among others to raise awareness about the COVID-19 vaccines.

 

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Baby Factory: I Received N15,000 For Each Delivery Midwife
~1.3 mins read
A 54-year old woman who acted as a midwife at the baby factory in the Ijegun area of Lagos state, Sherifat Ipaye, disclosed that she collected N15,000 for each delivery, while her partner in crime, Happiness Ukwuoma was paid N20,000 monthly, with free accommodation.

Her job specification according to her, was to take care of the ladies and move them to Ipaye’s place whenever they were due for delivery. Her husband according to her was aware of the shoddy deal, as he was alleged to be assisting in bringing the girls down from the eastern part of the country, in connivance with a driver of a popular transport company.

Residents react When Vanguard visited one of the baby “factories” in Ijegun, one of the residents, who simply gave her name as Modinat, said “the occupant of the two-bedroom flat moved in three months ago. They were not on talking terms with us, but we started suspecting all was not well when we noticed all the girls there were pregnant. They only came out when they wanted to fetch water.

Residents react When Vanguard visited one of the baby “factories” in Ijegun, one of the residents, who simply gave her name as Modinat, said “the occupant of the two-bedroom flat moved in three months ago. They were not on talking terms with us, but we started suspecting all was not well when we noticed all the girls there were pregnant. They only came out when they wanted to fetch water.

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