Advertising, to professionals, is any paid form of non-personal presentation and promotion of products, services or ideas by an identifiable individual or organization.

This could be described as a communication strategy employed to draw the attention of the public to products and services through the use of the media.

Advertising is the selling message which consist both the visual and verbal aspect of an advertising text. Every advertisment has its own target which is the particular group of people the advertisement aims to persuade to buy the product or use the services.

An advertising agency designs advertisement for companies and organizations that need them, such agency often comprise of creative artists, visualizers, marketing executives, and copywriters.

For those who intend to advertise their goods, or provide advertising services, know this; advertising are of different forms: Retail advertising, Mail Order advertising, Classified advertising, Non-commercial advertising, Business advertising, and Out-door advertising.

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Keep this to heart, there's a difference between advertising and publicity. The purpose of publicity is to use the media to spread the word about a product or service without actually paying for it. For any communication to be regarded as advertising, it must be paid for in the mass media. Payment is what differentiates advertising from publicity.