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Learn More: Converting Traffic Into Sales
~7.6 mins read
After the marketing
stage, we come to the next stage, which is how to sell and increase continuous
sales. There are many different
ways to increase sales that can be addressed with the right planning and policy and high converting traffic to increase sales.
What Factors Determine Successful Sales?
Sales is the
measure of all your success in introducing, advertising and presenting your
product or service. The higher the sales, the more successful you are in marketing and
customer acquisition, and the more you can help your business stay strong.
Successful
sales can be viewed and evaluated by several factors, which we describe.
1. Definite period
Successful
sales come when you sell or sell as much as you anticipate. For example, within a month, you predicted that you would sell 100
copies of your product, and if you have reached this number, it can be said
that you have had successful sales at that particular time.
A certain
period of time can be measured by two factors, short-term and long-term. These
two factors indicate the success or failure of your business.
· Short-term: This factor is often used to calculate your sales per month or
each season. In this way, you compare
your sales with the previous month or each season with the previous season, and
in case of equal sales or more sales, you will continue your planning, otherwise
you will change your sales plan and policies. You pay.
· Long-term: This factor is used to calculate your income at the end of each
year. In this way, you collect
all your income during a year and review it and compare it with the figure that
you predicted, and if you succeed, you will continue this process, and if your
expectations are not met, you will change the technique and You work out your
policies to make up for the loss you need next year in addition to your
projected income.
2. Sales volume
One of the
criteria for successful sales is the amount of your sales in different periods,
which is also compared with short-term and long-term factors.
3. Customer Satisfaction = Increased Sales
It can be said
that the most important part of a successful sale is creating customer
satisfaction and loyalty. This is a vital issue for
which you need to know everything about customer personality types, effective
customer communication techniques, behavioral techniques, and customer behavior
behaviors, and approach each customer with these factors in mind.
Techniques And Policies to Increase Sales.
As mentioned
before, increasing your sales is your main goal. After attracting the customer, it's time to sell, just as customer
acquisition and marketing requires policy and strategy, for a great and
consistent sale, you need strategy and policy.
What are these
techniques and how should they be used? Of course, the wrong use
or lack of policy and work technique will cause your business to collapse, so
you must know the correct use of these techniques and be active in using it.
4. Increase Online And Offline Sales
With the
spread and development of technology and how to use it easily, customers are
moving towards using the Internet for everything, especially their purchases. So if you are looking to attract customers and
the target market, you must have an active and dynamic presence in this field.
There are
several types of vendors today.
If you are
looking to increase sales, you need to be in the last category and focus more
on online sales. Of course, you should not
neglect traditional marketing.
Be sure to read our digital marketing article to get acquainted with the Internet and ways to increase sales.
5. Increase sales with
social media.
The purpose of
designing social
media traffic is powerful marketing, which has gained other
applications by welcoming people from all walks of life.
Social media
is now an integral part of people's lives. People spend most of their time in these media, in addition to the
services that these media provide are free of charge. These factors make the
product and service providers welcome and depend on these media.
2. Availability
If you want to
attract customers who come to your site and buy from you, the first thing you
should pay attention to is to mention ways to communicate with yourself on the
site. This section is known as
About us by default, you can use the same name and put your contact
information, full company address, biography and social networks in full.
3. Communicate online with
the customer to increase sales
Create a
section on your website to answer customers' questions and try to answer the
questions in the shortest time. This will see how much you respect the customer.
4. Online and offline payment
Customers want
to pay for their product and service in a reliable and convenient way after
their purchase. It is your job to
discover what that is and to bring it about.
Well, before
doing anything, you should consider the types of online and manual payments and
provide the necessary facilities.
The above are
a number of payment methods that you should consider.
5. Having an electronic
trust symbol
Having an
e-Trust symbol is a must for your business. The process of getting a trust mark is not difficult and may only
take some time. Do not neglect to get a
trust mark, due to the fungal growth of phishing and fake sites, most customers
do not trust sites that do not have a trust mark, so having a trust mark should
be your priority.
6. Increase sales with
social media
The purpose of
designing social media is marketing, which has gained other applications by
welcoming people from all walks of life.
Social media
is now an integral part of people's lives. People spend most of their time in these media, in addition to the
services that these media provide are free of charge. These factors make the
product and service providers welcome and depend on these media.
You should
also prioritize the use of social media and spend a few hours a day learning
the policies of these media or if you do not have time to hire skilled people
to do this for you, it is necessary to pay for these people But the amount of
income you will get from these media is unimaginable and immeasurable.
You have to
keep this in mind. These media are like an ocean full of fish (your customers)
and bring you unspeakable income, but before fishing you have to learn to swim
(learn to use social media policies and techniques properly). Not only can you
not fish but you will drown.
7. Responsive site design
Despite the
fact that smartphones are easy to use, most people use them to buy a phone. So you need to design a site that is displayed
correctly on all platforms and does not crash on your phone or tablet so that
the user can easily buy.
8. Affiliate Marketing
Hiring a
marketer, as the name implies, is a model of traditional marketing in which you
pay individuals or companies to find customers for your products. This method is highly efficient and has a relatively
good return on income for you.
9. Corss sell
Supplementary
sales is a way in which after the sale of a product is finalized, you
immediately offer the supplement product in relation to the product to the
customer. This method can be both
online and traditional.
The
traditional method is known, but the online method needs to be clarified. In this method, after buying a product, for
example, in the suggested section or special products of the site, you show
similar products to the customer.
10. Increase sales with email
marketing
In this way,
you send emails to customers with different themes such as new products,
special discounts on free products, and so on.
This method
only requires an email platform and a list of your customers' emails, so it
does not require much cost, and on the other hand, the cost you incur is
incomparable to the amount of revenue returned. Of course, you should be careful not to send too many emails and
put extra content in the email.
11. Click ads
Click-through
advertising means using Google's service or Google AdWords to display your ad
on the pages of your target customers.
At a very low
cost, you can be on the first page of your customer search and enjoy its
incredible benefits.
12. POP UP
A pop-up is an
advertisement that is displayed to the user at once after entering the site. These ads are very useful to show your special
products and force the user to see that product. Of course, note that you should not use pop-ups a lot and become a
customer joke, it is enough to display it once every time a user enters the
site.
13. Terms of return of
customer money
One of the
rules of buying and selling is the condition of returning the customer money if
the customer is not satisfied, which builds trust in the customer. You must mention these conditions for returning
money to the customer, and if the customer is not satisfied, return the money.
This will cause the customer to trust you and your business.
You might
think that this reduces sales, not increases sales, but the result will be
exactly the opposite, and ultimately increases sales. A clear example of these
businesses is targeted web
traffic.
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Trains, Buses And FlightsAll In One Search
~1.4 mins read
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