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CBC/Radio-Canada Partner With Twitter To Promote Tokyo 2020 And Beijing 2022 Content
~1.7 mins read
CBC/Radio-Canada has announced a partnership with Twitter Canada which will see the public broadcaster's tweets for the next two Olympic Games promoted.
The agreement will cover the rescheduled Tokyo 2020 Olympics next year, as well as the Beijing 2022 Winter Olympic Games.
CBC/Radio-Canada
say the agreement will promote their content, including live streams
and clips from the Games, to a wider audience in Canada, benefiting from
the use of Twitter Amplify.
The broadcaster has used Twitter Amplify since the Rio 2016 Olympic Games to help promote clips and live streams.
"We're
thrilled to continue working with Twitter Canada through this new
two-Games partnership that will provide Canadians with more
opportunities to access CBC/Radio-Canada's exciting coverage of the Olympic Games," said Joe Gottfried, CBC/Radio-Canada's media solutions director of sales and marketing for sports and the Olympics.
"With
the Tokyo and Beijing Games scheduled only six months apart, our
partner brands will have unique opportunities to create a continuous and
lasting impact, and connect with an engaged audience around touchstone
cultural moments."
The Twitter Amplify programme will reportedly expand the reach of CBC/Radio-Canada’s coverage through ad-supported promoted tweets.
The promoted tweets will target users outside of those already following CBC/Radio-Canada’s dedicated Olympic Games accounts, @CBCOlympics and @RC_Sports.
The agreement covers the postponed Tokyo 2020 Olympics and Beijing 2022 ©Getty Images
The
broadcaster added that the availability on Twitter of streams featuring
five top-tier Olympic Games events will be one of the highlights of the
agreement.
The streams will allow Canadians online to stay
connected to Olympic Games coverage and the many defining moments of the
Games, it is hoped.
CBC/Radio-Canada were the only official Pyeongchang 2018 broadcaster able to live-stream events from the Games on Twitter.
"CBC
has been an incredible partner for Twitter during the last two Olympic
Games and we look forward to building on those successes with a new
selection of premium content opportunities in the months ahead," said
Conor Clarance, head of sports at Twitter Canada.
The rescheduled Tokyo 2020 Olympic Games are due to take place from July 23 to August 8 next year.
It follows the postponement of this year's Games because of the coronavirus pandemic.
The Beijing 2022 Winter Olympics are scheduled for February 4 to 20 in 2022.
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Indian Badminton Players Resume Training Camp After Break Due To COVID-19
~1.0 mins read
A national camp for Indian badminton players training for the postponed Tokyo 2020 Olympic Games has resumed after an enforced break caused by the coronavirus pandemic.
Stars including reigning world champion and
Olympic silver medallist PV Sindhu have returned to the eight-member
camp at the Pullela Gopichand Badminton Academy in Hyderabad following
approval from the Telangana Government.
According to India Today,
a number of social-distancing measures will be in place at the
facility, including dividing the academy into coloured zones to limit
contact between players and coaches.
Administrative staff will also be separated and will have no access to the field of play.
Former world number one Saina Nehwal has returned to training after the coronavirus-enforced break ©Getty Images
Sindhu
will be joined at the camp by the likes of former women's world number
one Saina Nehwal and double Commonwealth Games medallist Srikanth
Kidambi.
Ashwini Ponnappa, Sai Praneeth, Chirag Shetty, Satwiksairaj and N Sikki Reddy are the others attending the camp.
"I
am very happy to have our elite shuttlers back for on-field training
after this long break," said national badminton coach Pullela Gopichand.
"We are fully equipped to resume training in a safe environment."
India
has reported more than two million cases of COVID-19, the third-highest
in the world, and at least 41,000 deaths from the virus.
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