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HOW TO GAIN INSTAGRAM FOLLOWERS
~4.7 mins read
An Inside Look At A Viral Instagram Campaign For Migrants In Tijuana
Social Media
JAN 23, 2019
Leticia Martinez
by Leticia Martinez
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How did a #GivingTuesday campaign earn 87,000 views and raise $30,000 in a matter of hours? Marketing Manager Leticia Martinez gives you an inside look at her team’s Instagram success.
THE CHALLENGE
Asylum seekers stranded without services
For 30 years, the International Community Foundation (ICF) has served an important role as a philanthropic leader in the San Diego/Tijuana border region. In November of 2018, more than 5,000 Central American migrants arrived in the border city of Tijuana, marking the beginning of an ongoing humanitarian and human rights challenge.
The lack of infrastructure needed to shelter such a large group of people led to public health concerns, as weather conditions worsened and cases of illness among children were confirmed by binational health officials. This is the situation that thousands of people found themselves in, fleeing violence or persecution and running out of resources before securing a chance at asylum.
These individuals and families lived in makeshift shelters and were desperately in need of basic services and resources. The dire circumstances prompted ICF to devote its #GivingTuesday campaign to supporting the migrants and deportees stranded in Tijuana. My team turned to GlobalGiving to raise money for our rapid response effort.
THE SOLUTION
Instagram influencers as issue advocates
It’s a known trend in the for-profit world—Instagram ‘influencers’ can help market brands and ideas to their thousands of followers, impacting profits and brand awareness.
On #GivingTuesday, ICF partnered with Ana Lorena Sánchez, a Mexican-American actress passionate about addressing migrant and asylee needs at the border, in order to appeal to the altruism of thousands of people on Instagram. The influencer called on her 576,000 followers to donate to ICF’s project and spread the word in real time, using the Instagram livestream function and GlobalGiving’s ready-made campaign graphics.
Nonprofit Instagram Case Study
Through Ana Lorena, we were able to engage many Latin American celebrities such as Jaime Camil, Bruno Bichir, Daniel Habif, among others, who called their supporters to action that day. TV personality and singer Larry Hernandez posted a video urging fans to do their part in assisting migrants, resulting in 87,000 views and a large increase in traffic to the GlobalGiving platform.
This method of viral sharing and crowdfunding proved very successful, as it expounded on the public’s awareness of border human rights violations and presented a call to action as people scrolled through their newsfeeds.
In addition to social media, ICF followed GlobalGiving’s #GivingTuesday campaign tips and sent out a targeted series of e-blasts reminding supporters to get ready to donate. My marketing team also took out Facebook ads to increase traffic to the donation page, an important investment amongst such heavy competition from other incredible causes. One targeted post reached 13,000 Facebook users, generating 112 clicks to our #GivingTuesday project on GlobalGiving, “Support Migrants and Deportees in Tijuana.†On the morning of Nov. 28, 2018, the day after #GivingTuesday, the project “Support Migrants and Deportees in Tijuana†had raised over $31,100 of its total $40,000 goal.
THE RESULT
Critical support for migrants in Tijuana
As of the date of this publication, the momentum of the 2018 #GivingTuesday campaign has resulted in $38,447 raised. The funds are being allocated to Tijuana-based shelters such as Espacio Migrante, which specifically supports LGBT, women, and children migrants as vulnerable members of the immigrant community.
The overarching goal of these resources will be to support Tijuana in addressing the humanitarian needs of migrants through the assistance of grassroots organizations that are focused on capacity building, convening, and infrastructure development.
ICF is proud of the success of its 2018 #GivingTuesday campaign, and we are excited to take what was learned from last November and use it to start strategizing for next year.
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Maxdking
WATER
~12.7 mins read
Should You Drink Water First Thing in the Morning?
Written by Ariane Lang, BSc, MBA on October 25, 2019 — Medically reviewed by Adda Bjarnadottir, MS, RDN (Ice)
Water is essential to life, and your body needs it to function properly.
One trending idea suggests that if you want to be healthier, you should drink water first thing in the morning.
However, you may wonder whether the time of day really makes a difference when it comes to hydration.
This article reviews some popular claims surrounding the idea of drinking water right after you wake up to determine whether the practice offers any health benefits.
About 60% of your body is comprised of water.
It’s also considered an essential nutrient, meaning that your body cannot produce enough of it through metabolism to meet its daily needs (1Trusted Source).
Therefore, you need to get it through foods — and especially drinks — to ensure proper bodily function.
All organs and tissues depend on water, and it plays numerous roles in your body, including: (1Trusted Source)
Your body loses water daily through sweat, breath, urine, and bowel movements. These are known as water outputs.
If you don’t take in enough water throughout the day to make up for these losses, it can lead to dehydration, which is associated with many detrimental health effects (2Trusted Source).
This system is known as water balance and implies that water inputs must be equal to water outputs to avoid dehydration (1Trusted Source).
SUMMARYWater is an essential nutrient, and all organs and tissues in your body depend on it to function. Since your body loses water regularly, you need to compensate for these losses to avoid dehydration.
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Some people claim that drinking water first thing in the morning offers health benefits beyond those associated with drinking it at other times of the day.
Here are some popular arguments behind this claim and what science has to say about them.
Because urine tends to be dark first thing in the morning, many people believe that they wake up dehydrated due to a lack of hydration during sleeping hours.
However, this is a half-truth, as urine color is not necessarily a clear indicator of hydration levels.
Though studies have determined that urine samples from first thing in the morning are more concentrated — resulting in a darker color, which is usually taken as a sign of dehydration — these samples fail to detect differences in hydration status (3Trusted Source).
One study in 164 healthy adults analyzed fluctuations in hydration levels and water intake. It determined that water intake was higher throughout the first 6 hours after waking up. Yet, their hydration levels did not reflect this increased water intake (4Trusted Source).
Despite having lighter-colored urine, they were not particularly well hydrated. That’s because large intakes of water can dilute urine, causing it to be a lighter or more transparent color — even if dehydration exists (1Trusted Source, 4Trusted Source).
Conversely, the darker color of your morning urine is not necessarily a sign of dehydration. It’s darker simply because you didn’t consume any liquids overnight.
When your body experiences a water deficit, it uses the sensation of thirst to ensure that you rehydrate. This sensation is equally efficient throughout the day (5Trusted Source).
Evidence suggests that high water consumption helps reduce your daily calorie intake, as it increases your feelings of fullness (6Trusted Source, 7Trusted Source, 8).
While water can make you feel fuller, this effect does not exclusively apply to drinking water before breakfast — nor the general population.
One study found that drinking water before breakfast reduced calorie intake at the next meal by 13%. Although, another study observed similar results when participants drank water 30 minutes before lunch (9Trusted Source, 10Trusted Source).
That said, both studies concluded that water’s ability to reduce calorie intake at the subsequent meal was only effective in older adults — not in younger ones.
While drinking water before a meal may not significantly reduce calorie intake in younger individuals, doing so still helps them remain properly hydrated.
The relationship between water and weight loss is partly attributed to its thermogenic effect, which refers to the energy required to warm up cold water in the digestive tract after consumption.
Studies show that water-induced thermogenesis has the potential to increase the body’s metabolic rate by 24–30% in adults, and the effect lasts about 60 minutes (11Trusted Source, 12Trusted Source, 13, 14Trusted Source).
One study also determined that increasing your daily water intake by 50 ounces (1.5 liters) resulted in burning an extra 48 calories. Over 1 year, this totals about 17,000 extra calories burned — or about 5 pounds (2.5 kg) of fat (12Trusted Source).
Though this claim appears to be backed by scientific research, no evidence suggests that this effect is limited to water consumed first thing in the morning.
Dehydration is strongly linked to decreased mental performance, meaning that completing tasks, such as memorizing or learning new things, becomes more difficult (15Trusted Source).
Research shows that mild dehydration corresponding to 1–2% of body weight can negatively affect alertness, concentration, short-term memory, and physical performance (1Trusted Source, 5Trusted Source, 16Trusted Source).
Hence, some argue that if you want to stay on top of your game, you should drink a glass of water upon waking.
However, the effects of mild dehydration can be reversed by reintroducing fluids, and no evidence limits the benefits of rehydration to the early morning (5Trusted Source).
Another common belief holds that drinking water in the morning helps your body “flush out toxins.â€
Your kidneys are the primary regulators of fluid balance, and they do require water to eliminate waste from your bloodstream (5Trusted Source).
Yet, your kidneys’ capacity to clear your body of a given substance is determined by how much of the substance is present, not by your water intake or drinking schedule (1Trusted Source).
If a substance is present in an amount greater than your kidneys can handle, they induce the production of a large volume of urine. This is called osmotic diuresis and is different from water diuresis, which happens when you drink too much water (1Trusted Source).
There are also claims that drinking water boosts skin health. Given that your skin contains approximately 30% water, drinking it in the morning is thought to minimize acne and give it a moisturized look.
Though severe dehydration can reduce skin turgor and cause dryness, there is a lack of evidence to support this claim (5Trusted Source, 17Trusted Source).
Another widespread opinion suggests that you opt for hot or warm water over cold water when you wake up, as it can soothe your body.
For example, warm water may benefit digestion in those who have trouble passing food and liquid from their esophagus to their stomach (18Trusted Source).
However, older studies have found that drinking warm water may interfere with hydration.
One such study simulated a long desert walk and noted that people who were given water that was 104°F (40°C) drank less of it, compared with those who were given water that was 59°F (15°C).
Given the desert-like conditions, the reduction in water consumption resulted in a loss of about 3% of body weight in the warm-water group, which increased their risk of dehydration.
On the contrary, those who drank the colder water increased their rate of intake by 120%, lowering their dehydration risk (19).
Some people argue that a glass of cold water jump-starts your metabolism, which in turn helps you lose more weight.
However, there seems to be a bit of controversy surrounding this claim.
Though one study showed that drinking water at 37°F (3°C) caused a 5% increase in the number of calories burned, this was considered to be a minimal increase, as cold water’s effect on how many calories you burn was expected to be higher (20Trusted Source).
Thus, the researchers doubted cold water’s ability to aid weight loss.
What’s more, another study analyzed whether the body would burn additional calories warming ingested water from 59°F (15°C) to 98.6°F (37°C) (12Trusted Source).
It concluded that about 40% of the thermogenic effect of drinking cold water was attributed to warming the water from 71.6°F to 98.6°F (22°C to 37°C) and only accounted for about 9 calories burned.
Independent of water’s temperature — they considered its effect on metabolism to be significant (12Trusted Source).
When it comes to favoring hot or cold water over the other, there isn’t enough evidence to confirm or reject either belief.
SUMMARYDrinking water provides numerous health benefits — whether it’s hot or cold. However, drinking it first thing in the morning doesn’t seem to increase its health effects.
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