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Lilianokam
HOW TO WRITE AUDIENCE ENGAGING CONTENTS
~4.0 mins read
Tips for Writing Audience-Engaging Content;
What Does Content Have To Do with Client Engagement?
Online efforts are vital for creating an effective marketing strategy, increasing business profits, and attracting customers. However, having an online presence alone is not enough; rather, creating content on your website and blog that is engaging is the key to furthering your business goals. The content that you create should always make readers want to read it, and your content should be designed with this question in mind: “Does this content connect with people and encourage them to engage?â€
If you’re struggling to create engaging and interesting content for your customers, here are 15 tips that can help to make your writing more effective:
1. Use Headers and Sub-headers
Using headers and sub-headers is great for two reasons: first, they draw your readers’ attention by acting as a focal point of your content, and second, they help to keep your content organized and on track.
2. Be Concise
When creating content, you should keep your information short, sweet, and to the point. Run on sentences or information that is overwhelming isn’t engaging—it’s boring and hard to follow.
3. Use Graphics
Graphics, such as pictures, videos, or charts and graphs are an awesome way to increase client engagement and get readers hooked. By choosing powerful graphics, you may be able to convey an idea much easier than you could with text.
4. Use Lists
While lists shouldn’t always be used, lists can be engaging to readers as they’re easy to follow and understand. Additionally, lists are easy to skim, and provide immediate information without having to read large amounts of text.
5. Have a Call to Action
Every piece of content you create should have a call to action. At the end of each post, have a short sentence or paragraph telling readers what it is you want them to do, and give them the appropriate tools (such as a link) to do so.
6. Edit Your Work
Even the best content can be ruined by a lack of a great editor. For best results, have someone else read your work before posting to check for grammar, punctuation, and spelling errors in addition to more creative or better ways to convey ideas and structure sentences.
7. Write for Your Audience
If you want to engage your audience, you have to write for their needs. If your customers are women aged 35-50, make sure that your content is targeted specifically for that gender and age group and is written for them. Content that is relevant to men 19-25 won’t attract your main customer base.
8. Tell a Story
Some of the most engaging content is writing that tells a story and keeps the reader guessing. You can use stories to talk about a specific product, your business history, or even an interaction you had with a customer.
9. Be Clear
Information should be stated in a way that is clear and easy to understand without room for ambiguity. Vagueness or ambivalence is rarely engaging, and your readers may be confused or frustrated by your lack of lucid writing.
10. Use Great Sources
Readers love when you provide them with interesting and factual sources. Statistics, data, and newsworthy information are all great tidbits to include in your writing. Quotes are also a fabulous thing to incorporate.
11. Format Wisely
Format your content in a way that’s both easy to follow, read, and understand. Space where appropriate, use titles and headers, bold where necessary, incorporate appropriate margins, use twelve point font, and choose a text and background color that is easy to read. Even if your content is great, it can’t be engaging if it can’t be read!
12. Use Keywords
Keywords will not only help to increase your search engine ranking, but they’ll also help you to stay on topic and create content that is more engaging and interesting. Stay true to your title and keywords throughout the post to ensure that all content you’re creating is relevant.
13. Incorporate Internal Links
A great way to keep users on your website and to continually drive traffic to your site is to use internal links. When placed appropriately, internal links can help to create more engaging content and provide the user with relevant and useful information.
14. Be Consistent
Not only should you be consistent in your writing style and the type of content that you publish, but readers will be more inclined to read your blog if they know that you’re posting consistently and that they can count on you for new content. Set up a posting schedule and stick to it.
15. Let Your Passion Shine Through
The most engaging content is content that’s written by someone who’s passionate about the topic they’re writing about. You love your business, so let others see that love in your writing. Writing with passion and telling readers why it is you’re passionate may just convince them that they should love your business too. Moreover, show your audience how you’re different by touting your unique selling points and convincing your audience that your content is one-of-a-kind.
By creating engaging content that attracts your audience and acquires new readers, you’ll be on your way to growing your business and increasing your profits.
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Lilianokam
BENEFITS OF ONIONS FOR HAIR GROWTH
~5.9 mins read
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Onion Juice on Hair: Benefits and How to Use it;
Encourage hair growth
Reverse graying
Moisturize
Calm itchy scalp
Treat alopecia
Quell dandruff
Possible side effects.
Read down to know more:
We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission. Here’s our process.
While onion is usually known for its strong smell, it may be time that it’s known for something else: its help in hair care.
Researchers have found that the anti-inflammatory and antimicrobial properties of onions may help you grow your hair or enhance its healthy appearance.
Skeptical? Want to know more? Keep reading for more information on the hair-enhancing properties of onions.
To encourage hair growth
A 2018 study published in the Journal of Drug Delivery and Therapeutics took a look at the onion’s ability to improve hair growth.
The study’s researchers created an onion shampoo by:
gathering 100 grams (about 3.5 ounces) of fresh onion bulbs
cutting them into small pieces
using a food processor to chop the onion into even smaller parts
filtering the onion extract by pouring the chopped onion over a muslin cloth
They then added the onion extract (usually anywhere from 1 to 3 milliliters) to a natural shampoo of coconut, castor, and eucalyptus oils as well as cleansers.
They found when applied to skin for 5 minutes (much longer than your usual shampoo), the mixture didn’t irritate the skin. They also found that the onion shampoo:
provided more nutrients and better nourishment to hair follicles
moisturized dry hair and scalp
promoted hair growth
You can use this same process to add onion extract to your own shampoo
Even if you’re not ready to start making shampoos, you can use the same process the researchers used to make an onion extract to add to your own shampoo at home.
Don’t worry, your hair won’t smell like onions
And if you’re wondering whether your hair will smell like onions indefinitely, there’s good news.
The researchers used fragrances and a small amount of lemon juice to conceal the smell. When they used the shampoo, they didn’t note a “characteristic smell†of onions.
To reverse graying of hair
No peer-reviewed evidence exists on the concept of onions reversing the process of graying hair. However, a lot of home remedies promise onion extract can help reduce gray hairs.
The idea behind these home remedies is that onions contain an antioxidant compound called catalase that helps reduce hydrogen peroxide at the hair roots. This is thought to keep the hair from turning gray.
If you’re willing to give this home remedy a try, here’s a mixture that you can apply three to four times per week:
Combine 3 tsp. onion juice with 2 tsp. lemon juice.
Apply mixture to hair and scalp as evenly as possible.
Leave on hair and scalp for 30 minutes.
Rinse and use a mild shampoo to reduce any onion smells.
Alternatively, you can soak a cotton pad in plain onion juice and apply the juice to your scalp, massaging as you apply. Rinse with a mild shampoo after 15 minutes.
To moisturize and revitalize dry, brittle hair
Onions contain many compounds that may help to enhance dry, damaged hair.
Examples include flavonoids, such as kampeferol and quercetin. These have anti-inflammatory, antioxidant, and vasodilatory (widening of the blood vessels) properties that help promote blood flow to the scalp.
While admittedly there aren’t a lot of commercial onion-containing hair care products on the market, you can find a few. These ready-made options can help you easily incorporate onion’s benefits into your hair.
To purchase online, click on the individual links provided below:
Tara Nature’s Formula Onion Remedy Shampoo. From haircare brand Tara, this shampoo is part of a three-part onion system that includes shampoo, conditioner, and follicle-stimulating concentrate.
WOW Skin Science Red Onion Black Seed Oil Shampoo and Conditioner. This shampoo and conditioner combo incorporates red onion to enhance hair strength and remove buildup.
Oriental Botanics Red Onion Hair Shampoo and Conditioner. This shampoo is made with onion oil as well as green tea, curry leaf, and even caffeine coffee extract.
To calm a dry, itchy scalp
Onion’s anti-inflammatory properties may help soothe an itchy scalp. You can also combine onion extract with other natural ingredients to calm your scalp.
Some combinations to try include:
2 tbsp. onion juice and 1/2 tbsp. raw honey
1 tsp. olive oil and 3 tsp. onion juice
3 tbsp. onion juice, 5 tsp. coconut oil, and 1 tsp. lime juice
You can apply one of these combos to your scalp, then wash it away with a mild shampoo after about 20 to 30 minutes.
To treat alopecia
Alopecia areata is a hair condition that causes hair loss in patches.
A 2014 study of 38 people tested the effectiveness of using onion juice to treat alopecia. The researchers had one group of people apply onion juice to their scalp twice a day, while a control group applied tap water.
After 6 weeks, 86.9 percent of those who applied onion juice noticed more hair growth. Only 13 percent of the tap water group noted hair growth.
The researchers concluded onion juice can be a good alopecia treatment.
To quell dandruff
Onion juice has antimicrobial and antifungal properties, which is why some natural health experts advocate for it as an infection treatment.
Many people experience dandruff due to a fungus called Malassezia furfur, so onion’s antifungal properties could definitely come in handy as a dandruff fighter.
Because there isn’t a lot of research on onion as a dandruff fighter, though, it’s not really a first-line treatment for moderate to severe dandruff. If you have the occasional flakes, however, you could try applying onion juice to your scalp.
You can also experiment with potential dandruff-fighting combinations. Examples include
grinding 2 tbsp. fenugreek seeds and soaking them in 2 tbsp. onion juice and water to make a paste, then applying to your scalp for 30 minutes before rinsing off
mixing 2 tbsp. aloe vera gel and 3 tbsp. onion juice, then applying to your scalp for 10 minutes before rinsing off
If your hair is super smelly after using an onion juice preparation, you can follow up with a mild shampoo and apple cider vinegar rinse. To do this:
Pour 2 tbsp. apple cider vinegar into 1 cup water.
Rinse the solution through your hair when you finish showering.
Possible side effects of using onion on your skin
Using onions on your skin isn’t a good idea if you’re already allergic to onions you eat. Steering clear may help you avoid further allergic reactions.
Also, if you have sensitive skin, it’s possible that onion juice could irritate it. The key is not to leave it on too long. This means keeping it on overnight is a no-no if you do happen to have sensitive skin or a sensitive scalp.
As with any product or treatment, if onion extract irritates you, stop using it.
Key takeaways;
You can use onions to improve your hair in lots of ways. These include reducing dandruff and potentially promoting hair growth.
When you’re feeling crafty or experimental, try some of the DIY onion hair care recipes included in this article and see if you can reap onion’s hair-boosting effects.
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