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Niceola2
KFC Chicken Sandwich OOH Ads Stalk Burger King, McDonald's, Wendy's
Kentucky Fried Chicken’s first campaign for its newest chicken sandwich includes massive OOH placements in major cities that literally sit on top of or next door to Burger King, McDonald’s and Wendy’s outlets.The blunt messaging on three billboards in Los Angeles, Miami and Manhattan: “We make the chicken sandwiches around here.â€The latest salvo in the QSR chicken sandwich wars, KFC’s premium offering consists of a quarter pound of all-white-meat, double-breaded chicken breast filet on a brioche bun.The campaign isn’t shy in reminding customers that fried chicken sandwiches should be left to fried-chicken “experts.â€This 15-second spot dubbed “Chicken Business†opens with the voice of KFC’s iconic Colonel Sanders describing how he feels when asked about “burger places†selling fried chicken.“I’d say that’s none of my business,†the voiceover says. “Just like making fried chicken is none of theirs.â€In Manhattan, KFC commandeered a billboard that appears to be four stories tall sitting on top of a building that houses a McDonald’s outlet directly below.In Los Angeles, a KFC billboard at ground level dwarfs a Wendy’s restaurant located just a few feet away—while a third placement in Miami rises above a nearby Burger King.When McDonald’s debuted a Crispy Chicken Sandwich, Spicy Chicken Sandwich and Deluxe Chicken Sandwich last month, the chain saw a spike in foot traffic, according to place-based data provider Placer.ai.The day of the launch, foot traffic was up 19% from the same day the prior week and then climbed 29% and 22% in the next two days.For the month of February, average daily visitor counts to McDonald’s were up nearly 13% from January, according to Placer.ai.
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Niceola2
Meghan And Harrys Oprah Interview Has Made An L.A. Yogurt Shop An Attraction
eghan Markle may never be an official princess as far as the House of Windsor is concerned, but a few happy words from the former Duchess of Sussex during her otherwise heavy interview with Oprah Winfrey proved she’s definitely Hollywood royalty. A mention of Humphrey Yogart has turned the unassuming San Fernando Valley frozen treat shop into a must-visit destination.“My first job was when I was 13 at a frozen yogurt shop called Humphrey Yogart,†the Montecito transplant recalled during the CBS special on Sunday.By Monday morning, according to the Hollywood Reporter, the snack oasis at the back of the Gelman’s supermarket off Van Nuys Boulevard in Sherman Oaks had a line of customers, a phone that won’t stop ringing, and a publicist.When THR rang the store, an employee forwarded the call to restaurant PR man Greg Rogers, a friend of owners Paula and Jim Sheftel who is temporarily handling Yogart’s brush with fame. Rogers says one of the first indications of Markle’s impact was that their inventory of ten T-shirts sporting the shop’s logo sold out shortly after the interview aired.Meghan fans needn’t worry, though. The owners are following Rogers’s advice and stocking up on new merch branded with Humphrey Yogart’s 1994 logo to honor the days when Markle was soft-serving sugar fiends at the Beverly Connection locale. The old days were a heady time for the yogurteers, when HY was a mini L.A. empire with six stores and 80 employees—and counted Madonna, Bette Midler, and Drew Barrymore among its devoted guests.The owners sold four of the shops during that era, kept the Sherman Oaks location, and with so many workers during its heyday, Paula Sheftel doesn’t actually remember Meghan. But Rogers, himself a Yogart veteran, remembers a celebrity encounter from way back.“It was my first job when I moved to L.A.,†he tells THR. “I worked at the Brentwood store and right after I finished training, I turned around to greet my first customers and there was O.J. Simpson and Nicole Brown Simpson.â€The Sheftels thought it could be gauche to officially bestow a title on a frosty treat in Meghan’s name, considering the somber subjects of her interview, but they are offering an off-menu item to celebrate their former employee. The Banana Royale is a mélange of peanut butter, banana, and chocolate chips, all said to be among Meghan’s favorites.While the owners may not be mugging for the cameras anytime soon—“They are not public people,†Rogers says—Meghan conquered her own shyness when, as a purveyor of icy deliciousness, she spotted her idol Yasmine Bleeth in the distance.“I saw her in the parking lot and what do I say to her?†Markle recounted in an interview. “The most ridiculous thing you could say: ‘Oh my God, I loved you in that Soft and Dri commercial! She just looked at me very blankly—‘Yeah, thank you.’ And I walked very meekly back into Humphrey Yogart.â€
