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My Aunt Filmed While Her Husband Raped Me For Eight Months Domestic Worker

•She’s a liar, says aunt In late 2018, Felicia (surname withheld) made a life-changing journey from Abuja, where she had been living with her uncle, to Lagos to spend the Christmas and New Year holidays with one of her aunts. During her stay, her aunt’s cousin, Mrs Ngozi (surname withheld), reportedly invited the Ebonyi State native to live with her in the Egbeda area of Lagos and promised to also enrol her in school. On January 4, 2019, 15-year-old Felicia moved in with Ngozi, her husband Emeka, and their children. Felicia accused the man of the house of giving her inappropriate attention, which escalated to inappropriate physical contact to an instance where he allegedly took her in his car to red-light districts to show her sex workers. From that point on, Felicia alleged that Emeka repeatedly sexually violated her, with the abuse continuing from September 2021 until May 2022, when she finally fled the couple’s home. She alleged that when she reported the abuse to Ngozi, the woman continued to support her husband and even forced her to make nude videos to send to Emeka. In an interview with Saturday PUNCH, Ngozi denied all these allegations, which she described as lies made up by Felicia and some relatives to blackmail and tarnish their reputation. Now 21 years old, Felicia lamented that her case has been stalled since 2022, when she first reported it to the National Agency for the Prohibition of Trafficking in Persons and seeks justice. Alleged grooming, sexual molestation Recounting how the alleged abuse began, Felicia said in May 2021, Emeka instructed her to tell his wife and their senior domestic help that she would not be going to church with them that Sunday because she had stomach ache. According to her, when everybody left for church, Emeka invited the 17-year-old to one of the rooms in the house and began to ask her a series of questions. “He told me that he wanted me to feel free, and I said I was. But he insisted I wasn’t, and asked if I could bring my boyfriend to the house. I replied that I didn’t even have a boyfriend. He said he knew what girls did at my age, and then asked me to take off my clothes, but I refused. “He started touching my breasts, and I started crying. He took me outside the room and said I was behaving like a child. He asked me what I would do for him in return because he’s been the one responsible for my school fees and those of my two brothers, and that I had the opportunity to bring my parents out of poverty. He said he could give me money or anything I wanted. I told him no, that I could not have sex for money. “He said all he wanted was my body, and he would give me anything that I wanted. He added that with or without money, he would still have his way. Then he started pressing my breasts again, and I started crying. He called me out of the room again and threatened that he must not hear about what transpired from anyone, otherwise, he would kill me,” Felicia said tearfully. She accused the man of grooming her, alleging that he told her not having sex at her age would have negative effects on her mental health and overall well-being. Felicia also accused Emeka of exposing her to pornographic material before the first reported incident of sexual abuse, which was said to have occurred in September 2021. According to her, after she was deflowered by Emeka, she endured repeated sexual assaults by him, occurring both morning and evening. “Mr Emeka brought up the idea of one of his children sleeping in his room so that every morning when I go there to wake up their boy in their room at about 5am to dress him up for school, he would have sex with me, and it kept happening. “He also brought up the idea of me following him to the market. Each time we went to the market, he would branch to a hotel and forcefully have sex with me, and before he did this, he always gave me pills,” the 21-year-old alleged. ‘Why I escaped’ Felicia said the first time she confided in Ngozi about the alleged abuse in December 2021, her aunt expressed surprise and asked her why she kept the assaults to herself. Expressing her fear due to threats from Emeka, Felicia said her aunt told her that the only way her husband could admit to the abuse was if she caught him red-handed in the act. “She told me to go to him and ask for sex on a particular Sunday and that if he agreed, I should call her on the phone before going to the room. I did exactly as instructed. It was when he had finished having sex with me that she showed up. “When she came into the room, she started laughing, and I was asked to leave the room. She later came to the room where I was crying and said everything was fine and that I should continue doing what I was doing. That was when I realised she knew about it all along. After that, whenever he (Emeka) called me to come into his room, I would tell her (Ngozi), and she would tell me to go and meet him. “On another day, she pleaded with me to sleep with her husband, and I refused with tears. She asked me if I can’t help her in her marriage, that if having sex is what I would help her do in the marriage, I should do it,” she alleged. During her stay with the couple, Felicia claimed that they went to great lengths to prevent her from revealing the truth to her parents, who lived in distant Benue State. “I didn’t have access to my parents,” Felicia said, her voice tinged with sadness. “The last time I saw them was in 2016. Whenever I spoke to them, Ngozi and her husband were always present. So, every time my parents asked how I was doing, I would have no choice but to tell them I was fine, even though everything was falling apart.” “Each time I was having my period, he (Emeka) would have sex with me through the anus. Or he would ask me to suck his manhood until he releases in my mouth. The day I swallowed his sperm, I started having serious stomach pains, and I told Ngozi, but she told me to always smile and that if anyone should, for any reason, ask me what was wrong with me, she would deal with me,” she recounted. Felicia also accused Ngozi of giving her waist beads, urging her to use them to make nude videos for her husband. According to her, when the alleged abuse became unbearable, Felicia said she started to save up whatever money she could find around the house. Eventually, when she told Emeka that she was pregnant and wanted to have an abortion, he gave her N27,000. “When I was able to find my way back to Benue State, my mum took me to the hospital for treatment,” she disclosed, her voice trembling slightly. “The results showed that there had been forceful penetration, and that’s all I can remember from that time. Afterwards, my aunt called me, and when she heard about what had happened, she invited me to Abuja.” Ngozi responds Responding to the allegations made against her husband, Ngozi told Saturday PUNCH that she brought Felicia into her home with the intention of helping and giving her a better life. “We took care of her, enrolled her in a private school, bought her textbooks, and even arranged for a home teacher. I treated her like my own daughter. I wanted her to be closer to Christ as well, so we had her baptised and confirmed in the Anglican Church. But to our surprise, we discovered that this girl was a liar and a pretender. She knows how to play the role assigned to her very well,” Ngozi claimed. “At first, I started getting several complaints from her school teachers and even the principal. She accused her principal of sexually abusing her. The owner of the school had to call me and advised me to watch her carefully. One day, I got a call from her school that she was caught in one of their laboratories talking to someone on a video call. “I was alarmed because everybody knows school regulations about phones; how did she take her phone to school? The funny part is that she deleted everything on that phone. The teachers found some nude photos on that phone, and one of the teachers called me to watch out for her,” Ngozi said. She claimed to have taken the phone from Felicia when they arrived home, and later said she found out that the teenager allegedly sexually abused her one-year-old son. “When I found out, I called the people who brought her here to report. Later, I discovered that she also steals, which was brought to my attention by one of the senior domestic helpers I had. In December 2021, her aunt visited us, and after hearing about what she had done, she flogged her in my presence.” “My husband didn’t like it because we don’t treat our kids like that, but there was little I could do, and I blame myself partly because I gave her too much comfort. “She was well taken care of, and there are photos of her while she was in our house. How could someone being abused look like this? I didn’t treat her differently from my children. I took her to school myself and picked her up. We didn’t go out without her,” she added. Ngozi blamed what she described as an internal family dispute for the accusations Felicia made against her and her husband, alleging that the families where she had previously lived had been abusive. “That girl has lived in several states. She was maltreated, and we heard she was trafficked by different men when she was in Abuja. Before she came to our house, she was treated badly. She told me that her aunt used to give her only a sachet of noodles and had once poured hot water on her,” Ngozi said.  “They were teaching her to say all these bad things about me and my husband. Come to think of it, what kind of woman would allow her husband to sleep with another girl, let alone a girl of her age? She claims I recorded her nude videos. But wasn’t it she and her aunt who posted those videos on social media?”She then showed our correspondent a TikTok video dated June 14, 2022, on her phone, which depicted Felicia wearing revealing clothes and a waist bead, dancing seductively. Ngozi alleged that this was one of the videos found on Felicia’s phone after she left their home, adding that the girl was also involved in lesbianism. “Her classmates said it, and that’s the truth; that girl is a lesbian. She hated her parents and even her aunt here in Lagos. Everything she said about us is a lie. I refused to release her phone, and we warned her that lesbianism carries a 14-year sentence, which was why she fled our house,” Ngozi added. “She stole my jewellery, my children’s clothes, and money before escaping,” Ngozi alleged. “It was only after she left that we discovered on her phone that she was doing giveaways on social media; they even called her ‘cash madam.’ She also had a boyfriend in Benin City, Edo State, because we initially thought that’s where she ran off to and even spoke with him.” Ngozi showed our correspondent a photo on her phone, revealing Felicia with a young man, likely in his early 20s. “We kept searching for her, put her photo on blogs, and reported the matter to the police. We also tried calling her mother, but her phone wasn’t connecting. It was only later that her mother called me to say that Felicia was back at their place and said some unpleasant things to me,” she added. Efforts to reach Emeka for comment were unsuccessful, as his phone was switched off and messages sent via SMS and WhatsApp had not been replied to at the time of filing this report. NAPTIP vows justice Saturday PUNCH gathered that after Felicia fled the couple’s house, she reported the alleged abuse to the NAPTIP Headquarters in Abuja, where her statement was taken. She further explained that her case was referred to the NAPTIP Lagos office because the incidents occurred within the state. Despite being invited twice to give a follow-up statement, Felicia lamented that there had been no progress or updates on her case to date. It was also revealed that in June 2022, the couple were arrested by NAPTIP in connection with the allegations. However, they were later released on bail, leaving the case hanging in limbo. After the case went cold, Felicia and her family turned to a popular human rights radio programme known as Brekete Family, hoping to bring attention to the matter. Ngozi, said after the case was broadcast on the show, her family was subjected to intense online trolling, threats and curses from angry members of the public. “My phone numbers were posted online, and one of my husband’s stores had to be shut down after a mob showed up to destroy it. This is the reward for helping someone in need. We were even invited, along with Felicia, to the Police Force Headquarters in June 2022 to provide our statements,” Ngozi explained. Felicia, on the other hand, accused one of Emeka’s in-laws of allegedly harassing and threatening her aunt, attempting to coerce the family into burying the case altogether. Meanwhile, a source at NAPTIP’s Lagos office confided in our correspondent that as of March 2025, Felicia’s case file could not be found, but assured that it would be reopened for further investigation. A letter addressed to NAPTIP, dated April 2, 2025, and signed by Felicia’s legal counsel, Martin Agba, a copy of which was forwarded to our correspondent, partly read, “Given the serious nature of the matter and the significant time that has passed, I kindly seek information regarding the current status of the investigation and any actions taken so far. “I would appreciate any details regarding: the progress made in the investigation since it was reopened in March 2025, any legal proceedings or pending actions concerning the suspect, possible next steps and estimated timelines for further development.” Commenting on the case, NAPTIP Press Officer, Mr Vincent Adekoye, assured that the agency was committed to ensuring justice and a fair hearing in the matter. He emphasised that NAPTIP would continue to work diligently to resolve the case and ensure accountability for any wrongdoing.

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9jamusic

The Rise Of Afrobeats Street Pop: How Street Culture Is Taking Over The Mainstream

The Rise of Afrobeats Street Pop From the Trenches to the Top Charts: How Afrobeats Street Pop is Taking Over Afrobeats is bigger than ever, but one sound is shaking things up in the most unfiltered, energetic way – Street Pop. Born from the hustle and heartbeat of Nigeria’s streets, this raw and infectious subgenre has gone from local corners to global charts, bringing the slang, struggles, and spirit of the streets straight to the mainstream. From the early days of Erigga to Olamide paving the way to the rise of stars like Asake, Zlatan, Portable, Bella Shmurda, and Seyi Vibez, Street Pop isn’t just music – it’s a movement, a movement burning new rising stars at every iconic moment. The beats hit hard, the lyrics are real, and the energy is undeniable. What was once a sound for the streets is now shaping Afrobeats as a whole, influencing not just music but fashion, culture, and lifestyle. So how did this unfiltered, street-born wave become the driving force of modern Afrobeats? Read on as we dive into the rise of Street Pop and how it’s taking over the world. Contents Toggle From the Trenches to the Top Charts: How Afrobeats Street Pop is Taking OverThe Birth of Afrobeats Street Pop: The Sound, The Struggle, The SpiritRise of Afrobeats Street Pop: The Architects of the MovementOlamide: The Godfather of Street Pop’s Mainstream SuccessAsake: Redefining Street Pop with Fuji and Amapiano FusionZlatan Ibile: The Cultural King of Street Pop, Slang, and Dance TrendsBella Shmurda: The Conscious Voice of the Streets (Street Pop)Erigga: The King of South-South (Rap) Street PopPortable: The Unfiltered Face of Raw Street PopSeyi Vibez: Blending Emotional Storytelling with Street PopWhat’s Next for Afrobeats Street Pop? The Birth of Afrobeats Street Pop: The Sound, The Struggle, The Spirit Afrobeats Street Pop isn’t just music – it’s the heartbeat of the streets, a raw and unfiltered reflection of life in Nigeria’s most vibrant and chaotic corners. From the bustling, never-sleeping markets of Lagos to the rugged backstreets of Port Harcourt, this sound carries the energy, struggles, and triumphs of the people. It’s loud, it’s rebellious, and unapologetically real. This movement didn’t start in polished studios or boardroom meetings – it was born in street corners, in freestyle sessions with friends, in makeshift studios where beats were crafted from pure hustle. Street pop artists don’t just make music; they document life as it is. Olamide, the undisputed godfather of street pop, paved the way with his blend of indigenous Yoruba rap and streetwise storytelling. Naira Marley turned the streets into a movement with his irreverent, no-rules attitude. Zlatan gave us anthems laced with slang and dance moves that became cultural phenomena. Then came Portable, the wild, unpredictable force who reminded everyone that street pop is about raw, unfiltered energy. At its core, street pop is for the people who hustle daily, who find joy in small victories, and who turn struggles into stories and stories into anthems. It’s a sound that refuses to be ignored because it speaks the language of the masses – one bass-heavy, slang-filled, electrifying track at a time. Rise of Afrobeats Street Pop: The Architects of the Movement Afrobeats Street Pop isn’t just a genre – it’s a movement powered by raw energy, real-life stories, and the voices of the streets. From the pioneers who paved the way to the new wave of hitmakers redefining the sound, these artists have taken street culture from the trenches to the mainstream. Here’s a look at the key figures shaping the rise of Afrobeats Street Pop: Olamide: The Godfather of Street Pop’s Mainstream Success Olamide Olamide is undeniably the architect of modern Street Pop. Since his early days with Yahoo Boy No Laptop (YBNL), he has consistently championed raw, street-driven narratives and transformed them into mainstream Afrobeats anthems. His ability to blend indigenous Yoruba rap with commercial appeal has been instrumental in shaping the sound of a generation. Tracks like Wo!, Science Student, and Bobo weren’t just hits – they were street anthems that solidified his influence and proved that street culture could dominate the biggest stages. Even as his sound has evolved into a more commercial and refined version of Afrobeats, his legacy as the King of Street Pop remains untouchable. Beyond his personal success, Olamide has been a kingmaker, consistently putting emerging Street Pop (and also mainstream Afrobeats) artists in the spotlight. From nurturing stars like Lil Kesh, Adekunle Gold, Fireboy DML, and Asake (arguably his biggest investment) to co-signing breakout talents like T.I Blaze, Portable, and Bella Shmurda, he has been the bridge between the underground hustle and mainstream success. No matter how far his sound evolves, the streets will always recognize Olamide as their own – one of the greatest to ever do it. Asake: Redefining Street Pop with Fuji and Amapiano Fusion Asake Few artists have reshaped the landscape of Street Pop as rapidly and dramatically as Asake. His unique ability to fuse Fuji-inspired vocals, choir-like chants, and the pulsating groove of South African Amapiano has elevated Street Pop from a local sound to a global movement. His debut album, Mr. Money With The Vibe, was a game-changer, shattering multiple streaming records and proving that Street Pop could thrive on an international level. But Asake didn’t stop there – his sophomore project, Work of Art, shows he wasn’t here to play around. Moreover, his third album, Lungu Boy (completing the trifecta of dominance), further solidified his position as the leading face of modern Street Pop. His projects always capture the gritty, energetic essence of the streets while pushing the sound into a fresh, contemporary space that resonates worldwide. More impressively, Asake is now standing on his own after recently parting ways with Olamide’s YBNL, the label that helped launch his career. While his foundation was built under Olamide’s mentorship, he is proving that he can navigate the industry on his own terms and continue to elevate street pop on a global scale. Right now, Asake is the artist making Street Pop cool for international audiences. From headlining major festivals to securing collaborations that bridge Afrobeats with global music scenes, he’s pushing boundaries in a way that no street pop artist has done before. Whether it’s through his melodic yet street-conscious lyrics, his high-energy performances, or his bold fusion of cultures, Asake is the future of street pop – and the future is here. Zlatan Ibile: The Cultural King of Street Pop, Slang, and Dance Trends Zlatan Zlatan Ibile isn’t just a musician – he’s a cultural force in Street Pop. From pioneering the Zanku (Legwork) dance to introducing viral slang that quickly becomes part of everyday conversations, Zlatan’s impact runs deep. His ability to tap into the raw energy of the streets and turn it into chart-topping hits makes him one of the most influential figures in the movement. With songs like Zanku, Bolanle, and Ale Yi, Zlatan has perfected the art of creating hustler anthems that resonate with the streets while still getting airplay in high-end clubs and international playlists. His music isn’t just about beats and catchy hooks – it’s about storytelling, resilience, and the never-ending hustle. His high-energy delivery and signature ad-libs make every track feel like a rallying cry for those trying to make it against all odds. Beyond his music, Zlatan has proven to be one of the biggest supporters of emerging artists, much like Olamide, who helped shape the careers of many Street Pop stars. Zlatan frequently collaborates with up-and-coming talents, giving them the platform and exposure they need to break into the industry. His latest song with FOLA, a rising artist, has now shot to the top of the Nigerian charts, proving once again that Zlatan has an ear for talent and isn’t afraid to share his platform. One of the biggest examples of Zlatan’s impact on emerging artists is BNXN (formerly Buju). At a time when BNXN was still an underground artist, Zlatan jumped on his track Spiritual, helping to introduce him to a wider audience and setting him on the path to stardom. This co-sign played a major role in BNXN’s breakthrough, proving that Zlatan isn’t just about his own success – he genuinely wants to see others win too. At his core, Zlatan represents the essence of Street Pop – its grit, its rawness, and its unfiltered joy. Whether he’s introducing the next viral dance step, dropping another street anthem, or uplifting young talents, Zlatan continues to bridge the gap between the underground and the mainstream, making sure the streets always have a voice in the larger Afrobeats conversation. Bella Shmurda: The Conscious Voice of the Streets (Street Pop) Bella Shmurda Bella Shmurda isn’t just another street pop artist – he’s a storyteller, a voice for the voiceless, and a symbol of hope for many struggling to make it out of the trenches. While Street Pop is often associated with high-energy party anthems and hustle-driven narratives, Bella brings something deeper, more emotional, and thought-provoking to the genre. From the moment he broke out with Vision 2020, Bella Shmurda set himself apart with his ability to capture the raw struggles of the streets – the daily grind, the hunger for success, and the pain of a system that often feels rigged against the common man. Songs like Cash App became instant anthems, not just because of their infectious beats but because they spoke to the reality of survival in a tough world. Rush further solidified his place, addressing the pressures of fame, fake friends, and the importance of staying true to oneself. His music is a perfect blend of street wisdom and spiritual reflection, making him one of the most relatable voices in modern Afrobeats. As Bella Shmurda continues to evolve, he’s also stepping into a new role – not just as an artist but as a leader and mentor. Recently, he signed FOLA to his label, showing that he’s now building his own movement and giving opportunities to the next generation of street pop stars. Much like Olamide and Zlatan, Bella Shmurda is proving that success isn’t just about personal wins – it’s about lifting others up along the way. Through his music and actions, Bella Shmurda remains the conscious voice of the streets, blending melody with meaning, energy with empathy and always staying true to the roots that made him. Erigga: The King of South-South (Rap) Street Pop Erigga No conversation about Street Pop and raw storytelling is complete without mentioning Erigga, the lyrical prophet of the streets. Hailing from Warri, Delta State, and proudly carrying the Paperboi moniker, Erigga has built a career on unfiltered, unapologetic street wisdom. His music is not just entertainment – it’s a mirror reflecting the struggles, hustle, and survival instincts of the average Nigerian, especially those from the South-South. Unlike many Street Pop artists who lean heavily into club bangers, Erigga stays rooted in deep storytelling, using his heavy Pidgin English rap to bring out the realities of street life. Songs like Motivation (a street anthem that became a mantra for hustlers), Glory (featuring Nosa, which blends rap with gospel-like reflection), and Problem No Dey Finish (a brutally honest take on life’s endless struggles) have made him a voice for those who grind daily in the trenches. His lyrics are bold, raw, and sometimes even humorous, yet always laced with deep street wisdom – the kind only someone who has truly lived that life can deliver. Erigga’s latest album, G.O.A.T (Greatest of All Time), is further proof of his consistency and impact on Street Pop & Nigerian Rap. The project is currently among the top albums in Nigeria, a testament to his dedicated fanbase and the power of his music. It’s not just an album; it’s a collection of street sermons, blending everything from hustler motivation to social commentary, all wrapped in his signature Warri storytelling style. Beyond his music, Erigga is a cultural force, influencing not just rap but the entire Street Pop movement. His ability to connect deeply and authentically with the streets ensures that no matter how much the music industry evolves, his name will forever be etched in the foundation of Nigerian street rap. Portable: The Unfiltered Face of Raw Street Pop Portable If there’s one artist who embodies the uncut, undiluted essence of Street Pop, it’s Portable – a man whose journey from the trenches to stardom is as chaotic as it is inspiring. He burst onto the scene like a wild storm, powered by his breakout hit Zazoo Zeh, a street anthem that went viral after he got a major cosign from Olamide. But unlike many overnight sensations, Portable’s raw hunger, relentless energy, and unpredictable personality have kept him in the spotlight. His music is not polished or industry-filtered – it’s aggressive, unfiltered, and straight from the belly of the streets. Every track he drops feels like a freestyle born from real-life experiences, delivered with his signature raspy voice and offbeat flows. From Zazoo Zeh to Azaman and Ogo Forever, Portable doesn’t just make music; he turns his everyday struggles and street wisdom into soundtracks for the hustlers. While his larger-than-life personality has made him one of the most controversial figures in Afrobeats, it has also made him one of the most authentic. He says whatever is on his mind, moves however he wants, and refuses to conform to the rules of the music industry. This rawness has made him both loved and feared, but one thing is certain – Portable is a voice the streets recognize. His influence has now gone beyond Nigeria, especially after his major feature with UK rap heavyweight Skepta. This collaboration not only introduced him to a new international audience but also proved that Street Pop, in its rawest form, has global appeal. In the UK, where grime and drill thrive on authenticity, Portable’s unfiltered style immediately struck a chord with fans who love real, street-driven music. Beyond the controversies, the drama, and the viral moments, Portable remains a true hustler – one who represents the raw, unpredictable energy of Street Pop. His story is still unfolding, but one thing is certain: Portable is here to shake things up, and he’s doing it on his own terms. Seyi Vibez: Blending Emotional Storytelling with Street Pop Seyi Vibez Seyi Vibez isn’t just another Street Pop artist – he’s a storyteller, a voice for the dreamers, the hustlers, and the ones fighting to make it out. His rise in the industry has been nothing short of inspirational, going from an underground artist to one of the most streamed musicians in Nigeria. What makes Seyi Vibez stand out is his ability to infuse deep emotions into street pop, creating music that isn’t just danceable but deeply relatable. Unlike many of his peers, who focus on club bangers and street anthems, Seyi Vibez digs into his soul, pouring his struggles and aspirations into every song. Tracks like Chance (Na Ham), Billion Dollar, and Lagos are filled with raw storytelling, reflecting on his past struggles, his dreams, and the price of success. His music resonates because it’s not just about flexing wealth – it’s about the journey to that wealth, the losses, the wins, and the prayers whispered in the dead of night. His latest album, Children of Africa, was a major statement in his career. It not only topped charts for weeks but also solidified his status as one of Nigeria’s most dominant artists. At one point, Seyi Vibez was the most streamed artist in Nigeria, proof that his music isn’t just hype – it’s deeply loved. The album, filled with reflective bangers, felt like a victory lap for an artist who has worked relentlessly to carve out his own lane in Street Pop. A huge part of Seyi Vibez’s success comes from his ability to blend indigenous Yoruba lyrics with Afro-trap beats, creating a sound that feels both modern and deeply rooted in the streets. His music is for those who started with nothing, for the boys on the corner, and for the ones who refuse to give up. It’s music you feel in your chest. Seyi Vibez has proven that Street Pop isn’t just about hype – it’s about stories, pain, and the resilience of the people. And as long as there are hustlers who dream of a better tomorrow, his music will always have a place in Nigerian music culture. What’s Next for Afrobeats Street Pop? Street Pop is no longer just an underground movement – it’s a dominant force in Afrobeats, influencing not just sound but also culture, fashion, and the language of the youth. But where does it go from here? With artists like Asake taking street pop to global heights, Seyi Vibez tapping into deep emotions, and Portable embodying the raw, unfiltered spirit of the streets, the genre continues to evolve in ways we never imagined. Olamide and Zlatan have built bridges for new voices to shine, while artists like Bella Shmurda and Erigga keep street narratives alive with powerful storytelling. As we look ahead, the big question is: Will Street Pop continue blending with mainstream Afrobeats, or will it hold onto its raw, street-focused identity? Maybe both. What’s clear is that street culture will always be the heartbeat of Afrobeats, shaping the sound, slang, and stories of the future. One thing is for sure – the streets will always have a voice. Read More: The Role of Streaming Platforms in Promoting African Music Globally in 2025 Tags: AfrobeatsAsakeBella ShmurdaOlamidePortableSeyi VibezStreet PopZlatan

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9jamusic

Afrobeats In 2025: Why West African Music Is Taking Over The World

Afrobeats in 2025 Afrobeats In 2025 is no longer just an African sound—it’s a global movement that continues to break barriers and redefine musical boundaries. Introduction Afrobeats has evolved from a regional sensation to a dominant global force, shaping contemporary music, fashion, and pop culture in ways few could have predicted a decade ago. What was once a niche genre primarily enjoyed in Nigeria and Ghana has now permeated international music charts, social media trends, and mainstream entertainment. Artists like Burna Boy, Wizkid, and Tems have not only won prestigious awards but have also collaborated with global superstars, further cementing Afrobeats’ place in the worldwide music industry. The infectious rhythms, vibrant melodies, and unique storytelling of the genre have captivated audiences across continents, making Afrobeats one of the most influential sounds of modern times. Afrobeats In 2025 is no longer just an African sound—it’s a global movement that continues to break barriers and redefine musical boundaries. Streaming platforms and social media have played a pivotal role in amplifying its reach, allowing emerging talents from Africa to gain international recognition without traditional industry gatekeepers. Beyond music, Afrobeats’ influence extends into fashion, with its bold, colorful aesthetics inspiring global trends, and into dance, with viral choreography spreading across platforms like TikTok and Instagram. Major festivals and concerts worldwide now feature Afrobeats artists as headliners, reflecting the genre’s undeniable impact. As it continues to grow, Afrobeats is not just shaping the present but also paving the way for the future of global pop culture. Afrobeats In 2025, once a regional sound rooted in West African musical traditions, has grown into a global phenomenon, captivating audiences worldwide. From sold-out stadiums in Europe and the United States to high-profile collaborations with Western superstars, Afrobeats is proving that its infectious rhythms and deep cultural roots have universal appeal, making it a dominant force in the global music industry. But how did we get there? This heated rise didn’t happen overnight—it is the result of a blend of factors, including the digital revolution, social media influence, and the relentless creativity of African artists who have seamlessly fused traditional sounds with contemporary genres like hip-hop, R&B, and dancehall. So then, what does the future hold for Afrobeats as it continues to evolve? The Evolution of Afrobeats: From Lagos to the World The origins of Afrobeats can be traced back to the late 1990s and early 2000s, when West African musicians began blending traditional African sounds with contemporary genres such as hip-hop, dancehall, and highlife. Pioneers like 2Baba (formerly 2Face Idibia) and D’banj paved the way, but it was the 2010s that saw the genre truly take off on the global stage. The term “Afrobeats” itself is often credited to London-based DJ Abrantee, who used it to describe the wave of new African pop music emerging from Nigeria and Ghana. This new sound was different from Afrobeat (the 1970s genre pioneered by Fela Kuti), as it incorporated modern production techniques, digital beats, and influences from R&B, reggae, and electronic music. By the mid-2010s, artists like Wizkid, Davido, and Burna Boy were making significant strides in bringing Afrobeats to a global stage. While the genre had long been popular across Africa, these artists helped push it beyond the continent’s borders. A major breakthrough came in 2016 when Wizkid featured on Drake’s chart-topping hit “One Dance,” a song that blended Afrobeats with global pop influences. This collaboration exposed the genre to mainstream audiences worldwide, leading to increased recognition and opportunities for African artists. Meanwhile, Davido continued to rise with international collaborations and chart-topping hits like IF, Fall and Fia, while Burna Boy developed a unique Afro-fusion sound that resonated with fans globally. Their combined efforts played a pivotal role in shifting Afrobeats from a regional genre to an international movement. The 2020s marked a global era for Afrobeats, with the genre expanding beyond Africa to dominate international charts, festivals, and collaborations. The genre’s momentum only grew stronger in the following years, culminating in Burna Boy’s Grammy win in 2021 for “Twice as Tall“, a moment that validated Afrobeats on a global scale. Another significant year was 2022, when Rema released his hit single “Calm Down.” The song quickly became a global sensation, breaking barriers for Afrobeats with its infectious melody and universal appeal. The song’s success skyrocketed with a remix featuring Selena Gomez, propelling it to record-breaking streaming numbers and chart dominance, including becoming the first African-led song to surpass a billion streams on Spotify. It introduced Afrobeats to new audiences worldwide, solidifying the genre’s presence on international charts like the Billboard Hot 100 and UK Singles Chart. With its smooth fusion of Afrobeats, pop, and Rema’s signature style, Calm Down played a pivotal role in making Afrobeats a mainstream global genre. Afrobeats In 2025 will not only have maintained its presence but will have taken over the global music scene. Afrobeats artists now headline major festivals, dominate streaming platforms, and collaborate with some of the biggest names in the music industry. The sound, once considered niche, has become a staple in global pop culture, influencing mainstream music and dance trends. With new stars emerging and Afrobeats evolving in exciting ways, the genre has moved beyond mere popularity—it is now a defining force in contemporary music. The Role of Streaming Platforms in Promoting African Music Globally in 2025 The Global Success Of Afrobeats (Streaming Dominance, International Collaborations & Shows) The rise of Afrobeats is evident in its soaring streaming numbers, frequent international collaborations, and the remarkable success of global tours. With millions of streams on platforms like Spotify and Apple Music, the genre has captured audiences far beyond its African roots. International artists increasingly collaborate with Afrobeats musicians, blending sounds and expanding the genre’s reach. Additionally, sold-out concerts and worldwide tours by stars like Burna Boy, Wizkid, and Davido highlight Afrobeats’ growing influence in mainstream music. This global recognition cements its status as a dominant force in the modern music industry. 1. Streaming Dominance The streaming boom of Afrobeats is undeniable, with platforms like Spotify, Apple Music, and Boomplay reporting exponential growth in the genre’s streams. In 2024, Spotify launched “Afrobeats: Journey to a Billion Streams,” a campaign that highlighted the genre’s meteoric rise and its increasing dominance in the global music scene. Afrobeats In 2025 will have firmly established itself as a mainstream force, consistently topping global playlists and drawing massive listener engagement. This surge in digital consumption not only reflects Afrobeats’ growing popularity but also underscores its cultural influence and commercial success worldwide. Several notable Afrobeats songs have achieved remarkable streaming numbers, showcasing the genre’s global appeal. “Calm Down” by Rema featuring Selena Gomez stands out as the most-streamed Afrobeats song on Spotify, surpassing 1.1 billion streams. “Love Nwantiti” by CKay became a worldwide sensation, amassing over 724 million streams. “Unavailable” by Davido featuring Musa Keys, released in 2023, quickly became the most-streamed Afrobeats track of that year. “Soweto (Remix)” by Victony with Don Toliver, Rema & Tempoe has garnered significant attention, securing its place among the top-streamed songs. “People” by Libianca featuring Ayra Starr & Omah Lay has also resonated with audiences globally, contributing to its impressive streaming figures. These tracks exemplify Afrobeats’ widespread popularity and the genre’s ability to captivate listeners worldwide. 2. International Collaborations Afrobeats has evolved from a regional sound into a global phenomenon, attracting major Western artists eager to collaborate with its stars. In 2017, Wizkid featured Drake on “Come Closer“. This collaboration played a key role in promoting Afrobeats globally, bridging the genre with mainstream hip-hop and expanding its international influence. In 2019, Beyonce prominently featured multiple Afrobeats artists on her album “The Lion King: The Gift“, which included Burna Boy, Wizkid, Tiwa Savage and Tekno. This move was instrumental in pushing Afrobeats further into mainstream Western audiences. Additionally, Travis Scott teamed up with Asake for a chart-topping hit “Active“, that blended Afrobeats with hip-hop’s signature trap beats, proving the genre’s adaptability. Chris Brown, a longtime admirer of the Afrobeats sound, continued his collaborations with Nigerian artists, working with Davido on multiple tracks as well as featuring Lojay in a crossover hit that topped the Afropop charts. Drake, known for his early embrace of Afrobeats through collaborations with Wizkid, reignited the connection by enlisting Tems for a smooth, rhythmic track that dominated both U.S. and African airwaves. By 2025, international collaborations will have expanded even further, incorporating artists from Latin America, Asia, and Europe. Nigerian superstar Burna Boy joined forces with J Balvin for a reggaeton-infused Afrobeats track, while European DJs and producers, such as David Guetta and Calvin Harris, have also tapped into the Afrobeats sound, collaborating with several artists. These cross-genre partnerships not only showcase the versatility of Afrobeats but also create a fusion of diverse musical styles, ensuring its continued dominance on the global stage. 3. Concerts & Festival Takeovers Afrobeats is taking center stage on the global music scene, with artists not only dominating streaming platforms but also headlining some of the biggest festivals in the world. Major events like Coachella, Wireless, and Rolling Loud are now featuring Afrobeats superstars as headliners, highlighting the genre’s immense popularity and cultural impact. A landmark moment for the movement came in 2022 when Burna Boy made history by selling out Madison Square Garden, becoming the first Nigerian artist to achieve such a feat. His electrifying performance set the stage for what has now become a growing trend—Afrobeats artists filling arenas and stadiums worldwide. Acts like Wizkid, Davido, Rema, and Asake have since followed suit, selling out venues in Europe, North America, and beyond. These takeovers signal not just a growing global appreciation for Afrobeats but also its cementation as a dominant force in the music industry. With festival organizers recognizing the genre’s massive appeal, fans can expect even more Afrobeats stars to headline and sell out major events in the years to come. Breaking Stereotypes in the Music Industry – How Black Sherif is Empowering Artists in Africa Afrobeats and Pop Culture: A Lasting Influence Beyond music, Afrobeats has had a profound impact on various aspects of culture, including fashion, dance, social media, and entertainment. The genre’s vibrant and eclectic style has inspired fashion trends, with artists and fans embracing bold prints, streetwear, and traditional African attire in contemporary ways. Its infectious rhythms and energetic beats have given rise to unique dance styles, often going viral on social media platforms like TikTok and Instagram, where challenges and choreography spread globally. Additionally, Afrobeats has reshaped the entertainment industry, influencing film soundtracks, brand endorsements, and global music collaborations, further solidifying its place as a cultural powerhouse. The following factors have played a crucial role in shaping music culture, influencing its evolution, trends, and global impact. 1. Dance and Social Media Virality One of Afrobeats’ biggest strengths is its danceability. The genre’s infectious rhythms, energetic beats, and vibrant instrumentation make it nearly impossible to resist moving to the music. This quality has played a crucial role in its global appeal, as dance remains a universal form of expression that transcends language and culture. Over the years, Afrobeats has fused elements of highlife, hip-hop, and electronic sounds, creating a unique style that is both sonically rich and physically engaging. Platforms like TikTok and Instagram have become essential in promoting Afrobeats hits, with dance challenges and viral trends pushing songs to international audiences. Short-form video content has revolutionized music marketing, allowing artists to gain traction organically through fan participation. A well-crafted dance challenge can turn a song into a global sensation, reaching millions in a matter of days. This social media-driven approach has made Afrobeats more accessible to audiences worldwide, as even those unfamiliar with the genre can engage with its rhythm through dance. The “Calm Down” Challenge featuring Rema’s 2022 hit helped the song achieve global recognition, with users across different continents performing choreographed moves to the track. Its success demonstrated the power of digital virality, as the challenge was embraced by influencers, celebrities, and everyday music lovers. Dance styles like the Shaku Shaku, Skelewu, Azonto, and Legwork have inspired choreography in music videos, commercials, and even video games. These dynamic moves have evolved over time, with newer styles continuously being introduced by dancers and artists alike. The influence of Afrobeats dance extends beyond entertainment, shaping modern pop culture and influencing dance scenes worldwide. As the genre continues to grow, its dance-driven appeal ensures that Afrobeats remains an unstoppable force in the global music industry. 2. Fashion & Style Afrobeats artists have redefined global fashion trends, blending traditional African prints with contemporary streetwear. In 2025, brands like Louis Vuitton and Nike are collaborating with Afrobeats stars to create exclusive collections. Davido’s partnership with Puma and Burna Boy’s collaboration with Burberry are just a few examples of how the genre’s influence extends beyond music. These partnerships highlight the growing intersection between Afrobeats and global fashion, as major brands recognize the cultural and commercial power of African artists. By aligning with these international labels, Afrobeats stars are not only expanding their personal brands but also showcasing African creativity to a worldwide audience. Their involvement in high-profile campaigns, customized merchandise, and exclusive collaborations has helped solidify Afrobeats as a significant force in the fashion industry. African designers are getting more recognition on global runways, proving that Afrobeats’ aesthetic is here to stay. From Lagos to Paris, designers from the continent are making bold statements with vibrant prints, unique silhouettes, and a fusion of traditional and contemporary styles. Celebrities and influencers are increasingly embracing these designs, further elevating African fashion on the global stage. Major fashion weeks now feature more African brands, and luxury houses are tapping into the rich artistic heritage of the continent. As Afrobeats continues to dominate the music scene, its influence on fashion will likely grow even stronger, cementing Africa’s place at the forefront of global style trends. 3. The Film & Entertainment Industry Hollywood and Nollywood are increasingly using Afrobeats in soundtracks. From blockbuster films to Netflix series, the genre is becoming a staple in entertainment. Movies like Black Panther (2022), Coming 2 America (2021), and Spider-Man: Across the Spider-Verse (2023) have showcased Afrobeats influences in their soundtracks. Black Panther featured songs by Burna Boy, Tems and other Afrobeats artists, with an official soundtrack curated by Swedish musician and sound composer, Ludwig Goransson that carried strong African influences. Coming 2 America included tracks like “Assurance” by Davido and “Waka Waka” by Tekno, while Spider-Man featured a collaboration between Wizkid and American rapper Don Toliver. Afrobeats In 2025 , expect more Afrobeats-inspired movies, documentaries, and biopics showcasing the journey of the genre’s biggest stars. The New Wave of Afrobeats Superstars While established artists like Wizkid, Davido, and Burna Boy continue to dominate the Afrobeats scene, a new generation of musicians is emerging with fresh sounds and innovative styles. These rising stars are not only pushing the boundaries of the genre but also redefining its global appeal. With a mix of diverse influences, they are introducing new dimensions to Afrobeats, blending it with elements of trap, R&B, Amapiano, and electronic music to create a unique and modern sound. Rema stands out as a pioneer of this new wave, seamlessly fusing Afrobeats with trap and electronic influences to craft a futuristic and dynamic sound. Ayra Starr brings a youthful and vibrant energy to the genre, merging Afrobeats with R&B to create a distinctive and soulful style. Asake, on the other hand, is at the forefront of the Amapiano-Afrobeats fusion, delivering high-energy, percussion-heavy tracks that resonate with audiences worldwide. Meanwhile, artists like Oxlade and Lojay are infusing Afrobeats with soul and alternative sounds, further enriching its diversity and broadening its sonic reach. Adding to this evolution is Tems, whose unique approach to Afrobeats blends alternative R&B with deep, soulful lyricism. Her ethereal voice and emotive songwriting have helped bridge Afrobeats with global contemporary music, making her one of the most influential voices in the genre’s new wave. Together, these artists are shaping the future of Afrobeats, proving that the genre is constantly evolving and expanding. The Role of the African Diaspora The African diaspora, particularly in the UK, US, and Canada, has played a crucial role in spreading Afrobeats beyond its Nigerian roots and into the global mainstream. Through migration, cultural exchange, and digital connectivity, Africans living abroad have introduced the genre to diverse audiences, blending it with local sounds and influencing international artists. Afrobeats has gained massive traction in clubs, radio stations, and streaming platforms, with diaspora communities acting as cultural ambassadors who organize concerts, promote artists, and create online content that fuels its global appeal. This widespread influence has helped Afrobeats evolve into a dominant force in contemporary music, shaping trends and collaborations across the world. British-born artists of African descent, such as J Hus and NSG, have fused Afrobeats with grime and drill, creating a unique subgenre. This blend has given rise to a distinct sound that resonates with diverse audiences in the UK and beyond, further cementing Afrobeats’ influence in global music trends. Afrobeats festivals in the US, such as Afro Nation Miami, have introduced the genre to new audiences, expanding its reach in North America. Meanwhile, artists from Brazil, Jamaica, and Puerto Rico are collaborating with Afrobeats musicians, fostering a cross-cultural musical wave that blends Afro-Caribbean and Latin rhythms with Afrobeats’ signature beats. What’s Next? The Future of Afrobeats The future of Afrobeats looks brighter than ever, as the genre continues to evolve beyond its West African roots and captivate global audiences. One of the biggest drivers of this expansion is the growing number of international collaborations. Afrobeats artists are increasingly working with musicians from diverse genres, including K-pop, Latin, and Middle Eastern music, creating a fusion of sounds that appeal to an even wider audience. These crossovers not only boost the genre’s visibility but also solidify its place in mainstream music worldwide. With stars like Burna Boy, Wizkid, and Tems consistently charting internationally, Afrobeats is no longer just an African movement—it’s a global force shaping the future of contemporary music. Technology is also playing a major role in Afrobeats’ evolution, influencing both production and distribution. AI-generated remixes are pushing creative boundaries, while blockchain-based music distribution offers artists more control over their work and earnings. Virtual concerts and immersive digital experiences are making it easier for fans worldwide to engage with their favorite Afrobeats stars in real time. Meanwhile, the genre’s recognition on prestigious platforms like the Grammys continues to grow. With the Recording Academy introducing a dedicated Best African Music Performance category in 2024, Afrobeats artists are now striving for even more accolades. As the genre continues to innovate and attract a global audience, it’s clear that Afrobeats is not just a passing trend—it’s the heartbeat of a new musical era. Final Thoughts: Afrobeats In 2025 Is Here to Stay From Lagos to London, Accra to Atlanta, Afrobeats has cemented itself as a global powerhouse, evolving from a regional sound into a dominant force in the global music scene. What began as a fusion of West African rhythms, highlife, and hip-hop has now become a cultural movement, influencing artists far beyond its roots. Major international collaborations, sold-out stadium concerts, and chart-topping hits have propelled Afrobeats into mainstream conversations, proving that its appeal transcends language and geography. Beyond the music, the genre has become a statement of identity and pride, shaping global pop culture while staying deeply connected to its African origins. As we move further into 2025, one thing is clear—Afrobeats is no longer just a genre; it is the heartbeat of a generation. From viral dance challenges to high-energy festivals, its infectious beats continue to unite people across continents, creating a shared experience through sound and movement. Streaming platforms, social media, and digital connectivity have only accelerated its reach, allowing emerging artists to break through and solidify Afrobeats as an ever-evolving, boundary-pushing movement. The world isn’t just listening to Afrobeats—it’s fully immersed in its rhythm, style, and vibrant energy, making it a defining force in modern entertainment. Tags: Afrobeats

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The Rise Of Afrobeats Street Pop: How Street Culture Is Taking Over The Mainstream

The Rise of Afrobeats Street Pop From the Trenches to the Top Charts: How Afrobeats Street Pop is Taking Over Afrobeats is bigger than ever, but one sound is shaking things up in the most unfiltered, energetic way – Street Pop. Born from the hustle and heartbeat of Nigeria’s streets, this raw and infectious subgenre has gone from local corners to global charts, bringing the slang, struggles, and spirit of the streets straight to the mainstream. From the early days of Erigga to Olamide paving the way to the rise of stars like Asake, Zlatan, Portable, Bella Shmurda, and Seyi Vibez, Street Pop isn’t just music – it’s a movement, a movement burning new rising stars at every iconic moment. The beats hit hard, the lyrics are real, and the energy is undeniable. What was once a sound for the streets is now shaping Afrobeats as a whole, influencing not just music but fashion, culture, and lifestyle. So how did this unfiltered, street-born wave become the driving force of modern Afrobeats? Read on as we dive into the rise of Street Pop and how it’s taking over the world. Contents Toggle From the Trenches to the Top Charts: How Afrobeats Street Pop is Taking OverThe Birth of Afrobeats Street Pop: The Sound, The Struggle, The SpiritRise of Afrobeats Street Pop: The Architects of the MovementOlamide: The Godfather of Street Pop’s Mainstream SuccessAsake: Redefining Street Pop with Fuji and Amapiano FusionZlatan Ibile: The Cultural King of Street Pop, Slang, and Dance TrendsBella Shmurda: The Conscious Voice of the Streets (Street Pop)Erigga: The King of South-South (Rap) Street PopPortable: The Unfiltered Face of Raw Street PopSeyi Vibez: Blending Emotional Storytelling with Street PopWhat’s Next for Afrobeats Street Pop? The Birth of Afrobeats Street Pop: The Sound, The Struggle, The Spirit Afrobeats Street Pop isn’t just music – it’s the heartbeat of the streets, a raw and unfiltered reflection of life in Nigeria’s most vibrant and chaotic corners. From the bustling, never-sleeping markets of Lagos to the rugged backstreets of Port Harcourt, this sound carries the energy, struggles, and triumphs of the people. It’s loud, it’s rebellious, and unapologetically real. This movement didn’t start in polished studios or boardroom meetings – it was born in street corners, in freestyle sessions with friends, in makeshift studios where beats were crafted from pure hustle. Street pop artists don’t just make music; they document life as it is. Olamide, the undisputed godfather of street pop, paved the way with his blend of indigenous Yoruba rap and streetwise storytelling. Naira Marley turned the streets into a movement with his irreverent, no-rules attitude. Zlatan gave us anthems laced with slang and dance moves that became cultural phenomena. Then came Portable, the wild, unpredictable force who reminded everyone that street pop is about raw, unfiltered energy. At its core, street pop is for the people who hustle daily, who find joy in small victories, and who turn struggles into stories and stories into anthems. It’s a sound that refuses to be ignored because it speaks the language of the masses – one bass-heavy, slang-filled, electrifying track at a time. Rise of Afrobeats Street Pop: The Architects of the Movement Afrobeats Street Pop isn’t just a genre – it’s a movement powered by raw energy, real-life stories, and the voices of the streets. From the pioneers who paved the way to the new wave of hitmakers redefining the sound, these artists have taken street culture from the trenches to the mainstream. Here’s a look at the key figures shaping the rise of Afrobeats Street Pop: Olamide: The Godfather of Street Pop’s Mainstream Success Olamide Olamide is undeniably the architect of modern Street Pop. Since his early days with Yahoo Boy No Laptop (YBNL), he has consistently championed raw, street-driven narratives and transformed them into mainstream Afrobeats anthems. His ability to blend indigenous Yoruba rap with commercial appeal has been instrumental in shaping the sound of a generation. Tracks like Wo!, Science Student, and Bobo weren’t just hits – they were street anthems that solidified his influence and proved that street culture could dominate the biggest stages. Even as his sound has evolved into a more commercial and refined version of Afrobeats, his legacy as the King of Street Pop remains untouchable. Beyond his personal success, Olamide has been a kingmaker, consistently putting emerging Street Pop (and also mainstream Afrobeats) artists in the spotlight. From nurturing stars like Lil Kesh, Adekunle Gold, Fireboy DML, and Asake (arguably his biggest investment) to co-signing breakout talents like T.I Blaze, Portable, and Bella Shmurda, he has been the bridge between the underground hustle and mainstream success. No matter how far his sound evolves, the streets will always recognize Olamide as their own – one of the greatest to ever do it. Asake: Redefining Street Pop with Fuji and Amapiano Fusion Asake Few artists have reshaped the landscape of Street Pop as rapidly and dramatically as Asake. His unique ability to fuse Fuji-inspired vocals, choir-like chants, and the pulsating groove of South African Amapiano has elevated Street Pop from a local sound to a global movement. His debut album, Mr. Money With The Vibe, was a game-changer, shattering multiple streaming records and proving that Street Pop could thrive on an international level. But Asake didn’t stop there – his sophomore project, Work of Art, shows he wasn’t here to play around. Moreover, his third album, Lungu Boy (completing the trifecta of dominance), further solidified his position as the leading face of modern Street Pop. His projects always capture the gritty, energetic essence of the streets while pushing the sound into a fresh, contemporary space that resonates worldwide. More impressively, Asake is now standing on his own after recently parting ways with Olamide’s YBNL, the label that helped launch his career. While his foundation was built under Olamide’s mentorship, he is proving that he can navigate the industry on his own terms and continue to elevate street pop on a global scale. Right now, Asake is the artist making Street Pop cool for international audiences. From headlining major festivals to securing collaborations that bridge Afrobeats with global music scenes, he’s pushing boundaries in a way that no street pop artist has done before. Whether it’s through his melodic yet street-conscious lyrics, his high-energy performances, or his bold fusion of cultures, Asake is the future of street pop – and the future is here. Zlatan Ibile: The Cultural King of Street Pop, Slang, and Dance Trends Zlatan Zlatan Ibile isn’t just a musician – he’s a cultural force in Street Pop. From pioneering the Zanku (Legwork) dance to introducing viral slang that quickly becomes part of everyday conversations, Zlatan’s impact runs deep. His ability to tap into the raw energy of the streets and turn it into chart-topping hits makes him one of the most influential figures in the movement. With songs like Zanku, Bolanle, and Ale Yi, Zlatan has perfected the art of creating hustler anthems that resonate with the streets while still getting airplay in high-end clubs and international playlists. His music isn’t just about beats and catchy hooks – it’s about storytelling, resilience, and the never-ending hustle. His high-energy delivery and signature ad-libs make every track feel like a rallying cry for those trying to make it against all odds. Beyond his music, Zlatan has proven to be one of the biggest supporters of emerging artists, much like Olamide, who helped shape the careers of many Street Pop stars. Zlatan frequently collaborates with up-and-coming talents, giving them the platform and exposure they need to break into the industry. His latest song with FOLA, a rising artist, has now shot to the top of the Nigerian charts, proving once again that Zlatan has an ear for talent and isn’t afraid to share his platform. One of the biggest examples of Zlatan’s impact on emerging artists is BNXN (formerly Buju). At a time when BNXN was still an underground artist, Zlatan jumped on his track Spiritual, helping to introduce him to a wider audience and setting him on the path to stardom. This co-sign played a major role in BNXN’s breakthrough, proving that Zlatan isn’t just about his own success – he genuinely wants to see others win too. At his core, Zlatan represents the essence of Street Pop – its grit, its rawness, and its unfiltered joy. Whether he’s introducing the next viral dance step, dropping another street anthem, or uplifting young talents, Zlatan continues to bridge the gap between the underground and the mainstream, making sure the streets always have a voice in the larger Afrobeats conversation. Bella Shmurda: The Conscious Voice of the Streets (Street Pop) Bella Shmurda Bella Shmurda isn’t just another street pop artist – he’s a storyteller, a voice for the voiceless, and a symbol of hope for many struggling to make it out of the trenches. While Street Pop is often associated with high-energy party anthems and hustle-driven narratives, Bella brings something deeper, more emotional, and thought-provoking to the genre. From the moment he broke out with Vision 2020, Bella Shmurda set himself apart with his ability to capture the raw struggles of the streets – the daily grind, the hunger for success, and the pain of a system that often feels rigged against the common man. Songs like Cash App became instant anthems, not just because of their infectious beats but because they spoke to the reality of survival in a tough world. Rush further solidified his place, addressing the pressures of fame, fake friends, and the importance of staying true to oneself. His music is a perfect blend of street wisdom and spiritual reflection, making him one of the most relatable voices in modern Afrobeats. As Bella Shmurda continues to evolve, he’s also stepping into a new role – not just as an artist but as a leader and mentor. Recently, he signed FOLA to his label, showing that he’s now building his own movement and giving opportunities to the next generation of street pop stars. Much like Olamide and Zlatan, Bella Shmurda is proving that success isn’t just about personal wins – it’s about lifting others up along the way. Through his music and actions, Bella Shmurda remains the conscious voice of the streets, blending melody with meaning, energy with empathy and always staying true to the roots that made him. Erigga: The King of South-South (Rap) Street Pop Erigga No conversation about Street Pop and raw storytelling is complete without mentioning Erigga, the lyrical prophet of the streets. Hailing from Warri, Delta State, and proudly carrying the Paperboi moniker, Erigga has built a career on unfiltered, unapologetic street wisdom. His music is not just entertainment – it’s a mirror reflecting the struggles, hustle, and survival instincts of the average Nigerian, especially those from the South-South. Unlike many Street Pop artists who lean heavily into club bangers, Erigga stays rooted in deep storytelling, using his heavy Pidgin English rap to bring out the realities of street life. Songs like Motivation (a street anthem that became a mantra for hustlers), Glory (featuring Nosa, which blends rap with gospel-like reflection), and Problem No Dey Finish (a brutally honest take on life’s endless struggles) have made him a voice for those who grind daily in the trenches. His lyrics are bold, raw, and sometimes even humorous, yet always laced with deep street wisdom – the kind only someone who has truly lived that life can deliver. Erigga’s latest album, G.O.A.T (Greatest of All Time), is further proof of his consistency and impact on Street Pop & Nigerian Rap. The project is currently among the top albums in Nigeria, a testament to his dedicated fanbase and the power of his music. It’s not just an album; it’s a collection of street sermons, blending everything from hustler motivation to social commentary, all wrapped in his signature Warri storytelling style. Beyond his music, Erigga is a cultural force, influencing not just rap but the entire Street Pop movement. His ability to connect deeply and authentically with the streets ensures that no matter how much the music industry evolves, his name will forever be etched in the foundation of Nigerian street rap. Portable: The Unfiltered Face of Raw Street Pop Portable If there’s one artist who embodies the uncut, undiluted essence of Street Pop, it’s Portable – a man whose journey from the trenches to stardom is as chaotic as it is inspiring. He burst onto the scene like a wild storm, powered by his breakout hit Zazoo Zeh, a street anthem that went viral after he got a major cosign from Olamide. But unlike many overnight sensations, Portable’s raw hunger, relentless energy, and unpredictable personality have kept him in the spotlight. His music is not polished or industry-filtered – it’s aggressive, unfiltered, and straight from the belly of the streets. Every track he drops feels like a freestyle born from real-life experiences, delivered with his signature raspy voice and offbeat flows. From Zazoo Zeh to Azaman and Ogo Forever, Portable doesn’t just make music; he turns his everyday struggles and street wisdom into soundtracks for the hustlers. While his larger-than-life personality has made him one of the most controversial figures in Afrobeats, it has also made him one of the most authentic. He says whatever is on his mind, moves however he wants, and refuses to conform to the rules of the music industry. This rawness has made him both loved and feared, but one thing is certain – Portable is a voice the streets recognize. His influence has now gone beyond Nigeria, especially after his major feature with UK rap heavyweight Skepta. This collaboration not only introduced him to a new international audience but also proved that Street Pop, in its rawest form, has global appeal. In the UK, where grime and drill thrive on authenticity, Portable’s unfiltered style immediately struck a chord with fans who love real, street-driven music. Beyond the controversies, the drama, and the viral moments, Portable remains a true hustler – one who represents the raw, unpredictable energy of Street Pop. His story is still unfolding, but one thing is certain: Portable is here to shake things up, and he’s doing it on his own terms. Seyi Vibez: Blending Emotional Storytelling with Street Pop Seyi Vibez Seyi Vibez isn’t just another Street Pop artist – he’s a storyteller, a voice for the dreamers, the hustlers, and the ones fighting to make it out. His rise in the industry has been nothing short of inspirational, going from an underground artist to one of the most streamed musicians in Nigeria. What makes Seyi Vibez stand out is his ability to infuse deep emotions into street pop, creating music that isn’t just danceable but deeply relatable. Unlike many of his peers, who focus on club bangers and street anthems, Seyi Vibez digs into his soul, pouring his struggles and aspirations into every song. Tracks like Chance (Na Ham), Billion Dollar, and Lagos are filled with raw storytelling, reflecting on his past struggles, his dreams, and the price of success. His music resonates because it’s not just about flexing wealth – it’s about the journey to that wealth, the losses, the wins, and the prayers whispered in the dead of night. His latest album, Children of Africa, was a major statement in his career. It not only topped charts for weeks but also solidified his status as one of Nigeria’s most dominant artists. At one point, Seyi Vibez was the most streamed artist in Nigeria, proof that his music isn’t just hype – it’s deeply loved. The album, filled with reflective bangers, felt like a victory lap for an artist who has worked relentlessly to carve out his own lane in Street Pop. A huge part of Seyi Vibez’s success comes from his ability to blend indigenous Yoruba lyrics with Afro-trap beats, creating a sound that feels both modern and deeply rooted in the streets. His music is for those who started with nothing, for the boys on the corner, and for the ones who refuse to give up. It’s music you feel in your chest. Seyi Vibez has proven that Street Pop isn’t just about hype – it’s about stories, pain, and the resilience of the people. And as long as there are hustlers who dream of a better tomorrow, his music will always have a place in Nigerian music culture. What’s Next for Afrobeats Street Pop? Street Pop is no longer just an underground movement – it’s a dominant force in Afrobeats, influencing not just sound but also culture, fashion, and the language of the youth. But where does it go from here? With artists like Asake taking street pop to global heights, Seyi Vibez tapping into deep emotions, and Portable embodying the raw, unfiltered spirit of the streets, the genre continues to evolve in ways we never imagined. Olamide and Zlatan have built bridges for new voices to shine, while artists like Bella Shmurda and Erigga keep street narratives alive with powerful storytelling. As we look ahead, the big question is: Will Street Pop continue blending with mainstream Afrobeats, or will it hold onto its raw, street-focused identity? Maybe both. What’s clear is that street culture will always be the heartbeat of Afrobeats, shaping the sound, slang, and stories of the future. One thing is for sure – the streets will always have a voice. Read More: The Role of Streaming Platforms in Promoting African Music Globally in 2025 Tags: AfrobeatsAsakeBella ShmurdaOlamidePortableSeyi VibezStreet PopZlatan